Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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“Online retail is still open and encouraged” Gov Advice 23/03/2020

On 23rd March the British Government stepped up measures to prevent the spread of coronavirus and save lives, announcing that non-essential premises must now close. In the documents released by the Ministry of Housing, Communities and Local Government following the Prime Ministers televised address to the nation, we would like to highlight the following, which will be of interest to some of our...
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In times of uncertainty, SEO is one thing you shouldn’t cut back on

Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister.  Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty.  What is certain, though, is businesses must...
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COVID-19 (Coronavirus) General Advice for Small Businesses

Welcome to our COVID-19 (Coronavirus) general information page. We have created this page as a sort of hub for information we've found on various websites that we found useful. So we thought we'd share it with you, just in case it comes in handy. We'll be updating this page at least twice a day for the moment so check back frequently and do feel free to contribute in the comments. UK Government...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
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Coronavirus: What we’re doing (updated daily)

Our plan in brief With Coronavirus (COVID-19) now at the pandemic stage we're implementing additional measures to ensure we can continue to serve our customers during the coming weeks and months. We are taking steps to limit the risk of infection in our Swindon office and encouraging team members based outside of Swindon to do the same. Our distributed team means that team members already work...
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Attackers using the Coronavirus as a phishing trap

The coronavirus outbreak is being used in phishing attacks according to researchers at Proofpoint. Attackers are taking advantage of the widespread concern about the virus to lure people into phishing traps using conspiracy theories about “unreleased” cures. One example describes a ‘confidential cure solution’ before giving users the option to follow a link through to a fake website...
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Coronavirus Action Plan

The current coronavirus (COVID-19) outbreak, which began in December 2019, presents a significant challenge for the entire world. O’Brien Media is working rigorously to the guidelines provided by the Department of Health & Social Care to minimise the risk of infection. Health & Safety The health and safety of staff and customers will always be our number one priority. We have put...
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Google My Business advises businesses affected by Coronavirus to update their listings

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of the Google My Business support pages...
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