Marketing

The Recipe for a Successful Logo

Chris O'Brien January 11, 2013 0 Comments
Creating a logo isn’t about packing as many clipart images as you can into one place and adding some text.  A logo should be a window into the heart of your organisation, it’s purpose to give people a feeling about your business, charity or organisation; a positive feeling at that and one that makes them feel at ease about approaching you. Some of the most successful logos contain only...
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Facebook Groups & Pages – What’s the Difference?

Chris O'Brien October 01, 2012 0 Comments
Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your group,...
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QR Codes – Conversations with a Taxi Driver

Chris O'Brien August 20, 2012 0 Comments
Sometimes inspiration comes from unexpected sources, and this time that source was a taxi driver. I'd been thinking about writing a blog post about QR Codes (those little black and white square barcodes that seem to be popping up everywhere recently) and after chatting for 10 minutes with a taxi driver last night on my way home I got an "outside view" of how QR codes are...
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PR & Marketing Basics (ISP’s & Hosting Companies)

Chris O'Brien December 05, 2011 0 Comments
  What is PR? First and foremost Public Relations is not, as some would have you believe, an 'art' it's closer to a science and equally it shares some terminology, you have 'formulas' to create a successful campaign, 'subjects' who you target your activities towards, and most importantly you 'experiment' to get the right mix of 'elements' to make your company, brand, service or product a...
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New site for Swindon offers free listings

Chris O'Brien November 28, 2011 0 Comments
We just wanted to let you know about a new Swindon focused information website called Swindon.co.uk where you can list your Swindon based business for free (including photo's and a link to your website). You can choose to have an enhanced listing for free if you place a link to Swindon.co.uk on your website homepage (at the bottom of the page is fine).  The site is very new (I only heard about...
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Taking a look at: Floral Thoughts on Facebook

Chris O'Brien November 24, 2011 0 Comments
After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...
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