A Facebook page is as essential to your business as a website, we'll explain on this page how to get started and create your own Facebook page for your business. To get set up just visit www.facebook.com/pages/create  and choose the type of page you wish to create.  There’s no limit to the number of pages you can create but for a small business it’s best to start with a page for your core...

Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...