If you’re a business owner who sends emails to personal Gmail accounts, it’s important to remember the new Gmail authentication requirements that were implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM. Google will perform random checks on new sender messages to personal Gmail accounts to verify they are authenticated. Messages without at least one of these authentication methods will be rejected or marked as spam.
But what about existing senders? While the new requirements don’t apply to them, it’s still highly recommended to set up SPF and DKIM on their domains. Not only does this help protect your business from potential phishing attacks, but it also helps ensure your emails are delivered to the intended recipients and not marked as spam.
At O’Brien Media, we understand that keeping up with the latest email authentication requirements can be overwhelming. That’s why we offer domain authentication services to help businesses stay ahead of the game. Our team of experts can help you set up and monitor SPF, DKIM, and DMARC records on your domain, so you can rest easy knowing that your emails are reaching their destination.
In addition to the new Gmail requirements, it’s important to note that other email providers are also implementing similar authentication methods to combat spam and phishing attacks. This means that having a properly authenticated domain is not only important for Gmail, but also for other email providers such as Outlook.com, Hotmail, and Yahoo! Mail.
In summary, it’s important to stay up to date with the latest email authentication requirements and ensure that your domain is properly authenticated. This can help protect your business from potential phishing attacks, improve your email deliverability, and ensure that your emails are reaching their intended recipients. If you need help setting up or monitoring your domain’s authentication records, contact O’Brien Media today to learn more about our domain authentication services.