When your marketing plans get derailed, here’s what to do

If there’s anything the uncertainty of 2020 has taught us, though, it’s how difficult it is to plan. You’ve likely never experienced anything as challenging as the current climate. Markets are unstable, competitors are unpredictable, and consumer habits are changing — some temporarily, others permanently. This festive season, for example, retailers are challenged with making sure...
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Infographic: Marketing to Generation Z

Born mid-1990's to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism....
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3 reasons why your website may not be converting visitors into paying customers…

How do you measure the success of your website? Conversion. You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted. Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying...
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Content Management System for your website

In this article we will list the most important things to look for in a Content Management System (CMS). A CMS is crucial for small businesses and hobbyists looking to quickly create a professional looking website with advanced features such as site-wide search, article directory, blogging, document management, frequently asked questions, and message boards. Plus, a CMS usually provides regular...
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Keeping your website content up-to-date

A website that is current and has everything that the visitor is looking for is bound to achieve success in terms of popularity and search engine ranking. This is the reason why businesses that take their online presence seriously, and invest in highly professional and result oriented website design that yields them amazing results in the beginning. However, every organisation grows over the...
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What is a Content Management System (CMS)?

First, a little history. In the beginning, there was plain old HTML (Hyper Text Markup Language) which is the language used to create web pages. Next, there was CSS (Cascading Style Sheets) which gave developers a way to format all the pages in a website with one file so that the look and feel was consistent from page to page. Finally, there was the ability to connect these together through a...
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A mobile-friendly site can generate almost double the average traffic per user

Here's a quick test for you: We'd like for you to see for yourself if your website is a mobile friendly, just click here to visit our mobile-friendly checker. Now, what did you see?  Is your web-site a mobile friendly (or as we sometimes call it 'finger-friendly')? According to recent studies, 80% of internet users own and search the web on their smartphones. If you’re not on mobile, you’re...
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Live Chat app tawk.to can increase engagement

If you're looking for a great way to engage with your website visitors then tawk.to should be at the top of your list. tawk.to is a 100% FREE live chat app that lets you monitor and chat with visitors on your website. Using live chat from tawk.to gives customers a quick way to get realtime advice and support We've been avid fans of tawk.to for years now. We use tawk.to on our own website...
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Blogging helps you and your brand be seen as experts

When your business has a blog, you’ll have the opportunity to provide more in-depth information on your range of products and services; information that typically wouldn't appear on the main pages of your website. Creating well thought out knowledge based blog posts is a sure-fire way to boost your visitor numbers. For example, too much content surrounding a certain product or service can...
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CMS update notifications for our customers

If you host your WordPress or Drupal website with O'Brien Media we provide an enhanced CMS software reminder service. In addition to the built-in reminder options in WordPress and Drupal we will send you a notification email (and letter if your Drupal and WordPress version is very out of date) using the contact details we have on record for your account with O'Brien Media. Starting from...
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