25% of brick-and-mortar stores have launched ecommerce sites since the pandemic started, and it's predicted that 95% of all purchases will be done online by 2040.  What's the bottom line? Businesses that want to stay afloat have to keep up with ecommerce trends and technology. Wanna know what's hot now? Discover the ecommerce website and marketing trends to align with this year. The 2022 Trends...

One of the most effective ways to reach customers is by text message. Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions. Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions. Ecommerce SMS campaigns have the potential to increase engagement, drive sales, and answer customer questions. They are among the...

There is a statistic you probably have heard: the pandemic accelerated the shift to ecommerce by five years. While the transition is underway, it is difficult to imagine a smooth shakeout that has gone smoothly. The stock of Shopify, the company at the forefront of the ecommerce bust, has seen a 60% decline from recent highs due to a combination of technological (Facebook's faltering ad business)...

Most entrepreneurs underestimate the benefits that a wholesale channel can bring to their eCommerce business or that brick and mortar wholesale businesses are better suited to implement wholesale pricing. However, any eCommerce business, big or small, can sell wholesale to both consumers and retailers. As opposed than selling only at retail price, the standard price at which a consumer will...

After the watchdog identified potentially unclear terms and conditions, some buy now, pay later customers could get refunded. Customers who were charged late payment fees by Clearpay, Laybuy, and Openpay will receive a refund voluntarily in specific circumstances. The Financial Conduct Authority (FCA) asked firms offering buy now, pay later to be more clear with their terms. As a result of some...

Credit card debt is the biggest fear of one third of millennials (more than death or going to war). You are not wrong if you think that sounds like a business opportunity. The fear of financial ruin has helped fuel the growth of "buy now, pay later" (BNPL) services, with 75% of users in the US belonging to the millennial generation or Gen Z. Ironic, isn't it? Affirm, Afterpay, and Klarna use...

Your product pages are conversion-optimized, and your checkout process is easy. Yet, your e-commerce conversion rate hovers around 2% to 3% — and that's considered a good one. Are you wondering why you aren't getting more conversions from your visitors? It is not so much the products, the brand, or the website design that is giving shoppers pause. Instead, it is your pricing that is giving them...