Infographic: Marketing to Generation Z

Born mid-1990's to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism....
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Tom’s top tips for putting together better marketing emails

Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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