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Unsubscribing vs. Reporting as Spam: Understanding the Difference and its Impact on Small Businesses

Our inboxes are constantly flooded with emails. From promotional offers to newsletters, it’s easy to feel overwhelmed. Consequently, many email users are familiar with the options to "unsubscribe" or "report as spam." However, these actions have significantly different implications, especially for small businesses trying to grow their customer base and reputation. In this post, we'll delve into...
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Email Marketing in 2024: Google/Gmail and Yahoo’s New Sender Requirements

In the ever-evolving world of digital marketing, staying abreast of the latest requirements and best practices for email marketing is crucial. In 2024, significant updates from major email service providers like Google/Gmail and Yahoo have set new standards for senders. This post will delve into these new requirements and provide actionable tips for businesses to stay compliant and effective in...
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The Undeniable Power of Offline Marketing for Small Businesses in 2023

In this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses. Here's why: 1. Competing with the Big Players Just because a business is small doesn't mean it can't make a significant impact. In fact, small businesses often have...
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Inbox Insights: A Deep Dive into SpamAssassin’s Email Filtering

In the vast world of emails, approximately 45% of those sent in 2022 were categorised as spam. Thanks to advanced email filtering software like SpamAssassin, users are spared from sifting through these unwanted messages. For email marketers and agencies like O'Brien Media, ensuring that emails land in the recipient's inbox and not the spam folder is crucial for successful email marketing...
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The Power of Email Sender Names: Brand vs Person

In today's digital age, email marketing continues to be an indispensable tool for businesses to connect with their customers. However, amidst the noise and competition in crowded inboxes, it's crucial to stand out and make an impression. One key element that often gets overlooked is the sender's name. Should businesses use a brand name or a personal name as the sender? In this article, we'll...
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How Gmail’s Authentication Requirements Can Impact Your Business

If you're a business owner who sends emails to personal Gmail accounts, it's important to remember the new Gmail authentication requirements that were implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM. Google will perform random checks on new sender messages to personal Gmail accounts to verify they are...
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Examples, Tips, and Ideas for Easter Email Marketing

We're just a few days away from Easter, on Sunday, April 17. It's time to start thinking about Easter email marketing. We've got some tips, tricks, and fun examples to keep your audience engaged in your Easter promotions. Let's Dig In! It is a very profitable holiday for most businesses from a business standpoint. A recent survey found that nearly 8 out of 10 Americans celebrated Easter last...
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How does Apple’s new ‘Mail Privacy Protection’ affect Email Marketing?

In Apple’s new iOS 15 and macOS Monteray releases, they have announced ‘Mail Privacy Protection’. This has been done to protect email data that is used by email marketers – so what does this actually mean for email marketers? This blog post will highlight what changes Apple has introduced and the changes this will bring to the email marketing industry. What is Mail Privacy Protection?...
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The benefits of Email Marketing

Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you. This blog post will explain why Email Marketing is so crucial and show you some of the work we have done here at O’Brien Media. Why use Email Marketing? 0 Billion Global email...
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What Can You Do to Avoid Your Email Being Clipped by Gmail?

If your email message is 102 kB or larger, Gmail “clips” your email, inserting “ ,” along with a link to the entire message. And you may be surprised at how easy it is for a typical email campaign to surpass the 102-kB limit. One of the biggest problems with email clipping is that your subscribers who use Gmail won’t see all the content in your emails unless they click the “View...
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