Windows 10 has a hidden emoji picker – here’s how to use it

Windows 10 has a hidden emoji picker you can use to type emoji in any application, even desktop programs like Google Chrome. It’s accessible by pressing a keyboard shortcut combination. How to Open the Emoji Picker To open the emoji picker, press Win+. or Win+; on your keyboard. In other words, hold the Windows key down and press either the period (.) or semicolon (;) key. Your cursor must be...
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What Can You Do to Avoid Your Email Being Clipped by Gmail?

If your email message is 102 kB or larger, Gmail “clips” your email, inserting “ ,” along with a link to the entire message. And you may be surprised at how easy it is for a typical email campaign to surpass the 102-kB limit. One of the biggest problems with email clipping is that your subscribers who use Gmail won’t see all the content in your emails unless they click the “View...
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You should include this information in your emails to be GDPR compliant

Prompted by the GDPR and its headline-grabbing fines, businesses have worked hard to ensure that they have a proper legal basis for their email marketing. This usually means consent from users, although in some circumstances "legitimate interests" may also be an option. In addition to establishing a proper basis for marketing under the GDPR, businesses should include certain other information in...
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Infographic: Marketing to Generation Z

Born mid-1990's to current 2000s, Generation Z are digital natives who have never lived a life without the internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism....
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Tom’s top tips for putting together better marketing emails

Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
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5 advantages of email marketing

The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
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Automated email marketing hints and tips

The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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