In response to EU privacy violations, Google offers the option to reject all cookies!
Starting in France, the new feature will be rolled out across Europe
The pop-up consent message has been redesigned to make accepting or rejecting cookies equally easy.
Anyone using Google Search or visiting YouTube in Europe while signed out or in incognito mode will see a new cookie consent option to choose Reject All alongside the usual Accept All. With the More Options button, a third option is also available.
“We’ve kicked off the launch in France and will be extending this experience across the rest of the European Economic Area, the U.K. and Switzerland,” Sammit Adhya, Google’s product manager for privacy, safety and security, said in a statement.
Across multiple fronts, including the safe transmission of data via Google Analytics and the Privacy Sandbox cookie alternative solutions, Google has found itself in hot water with European privacy and data watchdogs. The pop-up consent messages themselves have been the subject of many complaints regarding the impact of EU privacy regulations, perhaps unjustly.
“We want to ensure compliance, ideally without filing cases,” NOYB’s chairman Max Schrems said in a statement. “If a company however continues to violate the law, we are ready to enforce users’ rights.”
As well as making changes to the cookie banner, the big tech company is “committed to building new privacy-preserving technologies,” according to Adhya