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Dylan Fernandez December 21, 2021 A 2 minute read

Time is of the essence when it comes to social media posting

In 2020 and 2021, social media will be more important than ever as a tool for maintaining instant connections, finding new trends and hobbies, and keeping up with current events.

In an unexpectedly rapid digital transformation, brands had to pivot to thrive, and social marketers had to deal with burnout due to an increase in social interactions and messaging demands. Read on to find out the strategies brands implemented to react to these changes.

Therefore, it is no surprise that, in our review of the best times to post on social media for 2021, there were some notable changes, with different engagement levels across platforms and industries.

Social media has resulted in new patterns of interaction and engagement between brands and their customers, as both constantly adapt how they operate online. The data can assist marketers in understanding what the social landscape looks like now as we refine and reimagine our strategies for 2021.

This data can help you determine when to publish your content, or you can read on to find out how you can incorporate it into your own analysis of when your specific account views its highest engagement.

What is the best time to post on social media, exactly?

When is the ideal time to post a social media post? It’s a constant question. You have spent hours (or even months) researching, brainstorming, writing, editing, and polishing this post (or campaign), and now it’s time to let the world know about it.

Is there any difference in hours or minutes in the eyes of the algorithm?

It doesn’t make a difference.

To find out if certain days and times have more engagement on social media than others, we analysed over 25000 social media posts. The following is a brief summary of what we found, but keep reading to learn how to find the best times to post on your social media channels.

Posting on social media is most effective at 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

  • Facebook is best used between 8:00 AM and 12:00 PM on Tuesdays and Thursdays.
  • Instagram is best used at 11:00 AM on Wednesdays.
  • Tweets should be posted at 8:00 AM on Mondays and Thursdays.
  • LinkedIn posts should be made at 9:00 AM on Tuesdays and Wednesdays.

However, what do these times mean?

These are good times to post if you’re new to social media and don’t have a lot of posting data or audience insights to work with. However, they’re more general. Your posting schedule will need to be tailored to match the behaviour of your particular audience as your accounts grow. Your audience may share some interesting behaviours that differ from those of the general population.