Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that

Nullifying link spam. You can see the word Google used here was “nullifying,” which does not necessarily mean “penalize,” but instead, to ignore or simply not count. Google’s efforts around link spam have been to ignore and not count spammy links since Penguin 4.0 was released in 2016.

In a recent interview, Google’s search advocate John Mueller took part in a recent interview where he advised content to be placed ‘above the fold’. This blog post will highlight what exactly this means and how it affects SEO.