Top 5 Website Mistakes That Are Costing You Customers

You’ve got a website – that’s a great start! But just having one isn’t enough anymore. If your website isn’t actively helping you win customers, it might be doing the opposite without you even realising it. We work with a lot of local businesses in Swindon and beyond, and these are five common website mistakes we spot regularly – plus how to fix them.

1. Slow loading speeds

People are impatient online. If your site takes more than 3 seconds to load, around half your visitors will leave. Slow websites can also tank your Google rankings. Causes range from unoptimised images to bloated plugins or poor hosting. At O’Brien Media, we focus on performance from the ground up to make sure your site is fast and responsive.

2. No clear call-to-action (CTA)

If you’re not guiding your website visitors toward an action – whether it’s calling you, making a purchase, or filling out a form – you’re missing opportunities. Every page should have a goal and a clear CTA that encourages users to take the next step. We help design user journeys that turn visits into results.

3. Poor mobile experience

More than 60% of website traffic now comes from mobile devices. If your site looks fine on desktop but is hard to navigate on a phone, you’re losing a huge chunk of potential customers. We build mobile-first websites that adapt to all screen sizes and make sure every user has a smooth experience.

4. Outdated or broken content

Old blog posts, broken links, and outdated design elements all damage your credibility. Visitors may wonder if you’re still in business! We offer maintenance services to keep your site fresh, up-to-date, and functioning as it should. It’s all about showing your audience that you care.

5. Confusing navigation

If visitors can’t quickly find what they need, they’ll leave. Simple, intuitive navigation is key. This includes clear menu labels, logical structure, and an easy way to get in touch. We’ll help you streamline your navigation so that users feel confident moving through your site.

If any of these mistakes sound familiar, don’t panic – they’re all fixable! A few smart changes can have a big impact on how your site performs. If you’re ready to make your website work harder for your business, let’s chat. We’re always happy to give honest advice and help you take that next step online so please, do get in touch today!