What Happens When Your Website Goes Down – and How We Prevent It

Your website going offline isn’t just an inconvenience – it can cost you leads, sales, and customer trust. Whether you run an eCommerce store or a brochure site, unexpected downtime can damage your reputation and leave you scrambling to get back online.

That’s why at O’Brien Media, we focus on prevention – not just fixing issues, but making sure they don’t happen in the first place. Here’s what really happens when your website goes down, and how our hosting and maintenance services help you avoid it.

1. You lose visibility

If your website is down, it’s not showing up on search engines – which means you’re missing out on potential traffic. Even worse, repeat visitors may think you’ve shut up shop completely.

2. Customers lose trust

Visitors who see error messages or slow-loading pages may assume your business is unreliable. First impressions matter, and downtime can make or break them – especially for new customers.

3. Sales and enquiries stop

If your contact form doesn’t work or your store goes offline, you’re not just missing a chance to convert – you’re actively losing business. Every minute counts.

Here’s how we help keep you online:

Real-time monitoring and alerts

We keep constant watch over your website. If something starts to go wrong, we’re alerted immediately – often before you or your customers even notice. That allows us to act quickly to minimise or avoid downtime completely.

Software and plugin updates

Most website issues come from outdated software. We make sure your WordPress core, themes, and plugins are up to date – tested and rolled out safely to prevent conflicts or vulnerabilities.

Security hardening and scans

Our hosting platform includes built-in firewalls, malware scanning, and brute force protection. We also follow best practices from developers to ensure your site stays secure at all times.

Daily backups

If the worst happens, we can roll your site back to a working version quickly. You’ll never lose sleep worrying about what might go wrong.

Friendly local support

We’re based in Swindon and know many of our customers by name. If you have a question or spot a problem, we’re just a phone call away. No overseas call centres, just real help from real people.

If you’ve ever had your site go down and had no idea what to do next, it might be time to switch to a provider who truly looks after you. At O’Brien Media, we treat your site like it’s our own – because your success is our success too.

Ready to stop worrying about downtime? Get in touch and let’s talk about how we can support your business online – 24/7/365.