Your product pages are conversion-optimized, and your checkout process is easy. Yet, your e-commerce conversion rate hovers around 2% to 3% — and that's considered a good one. Are you wondering why you aren't getting more conversions from your visitors? It is not so much the products, the brand, or the website design that is giving shoppers pause. Instead, it is your pricing that is giving them...

Let's talk about the key considerations for brands looking to sell direct to consumers, and the benefits of a platform approach. We'll discuss; Key retail channels, and seller requirements Learn how marketplaces help a company go fast and scale Platform management technology can help companies scale Platform strategy can make international markets easier to enter (particularly in Europe) and...

Definition: An address verification service is a system that checks to ensure the customer's entered address is registered with major shipping carriers. Ecommerce stores can use this verification process to reduce the number of checkout errors, increasing conversion rates in the process. AVS helps streamline the checkout process Address verification is important — after all, if the product...

To help you plan ahead, we have outlined some eCommerce marketing trends for 2022. In no time, you will be on top of your game and planning for a successful year. eCommerce marketing trends in 2022 include: Loyalty to Customers There is a growing trend of customer loyalty, with consumers more willing to switch brands than ever. In addition to the opt-out era and shoppers’ growing concern over...

In order to fully understand ecommerce, let's look at its history. In general, businesses can be classified into six main types of ecommerce: B2C. B2B. C2C. C2B. B2A. C2A. Now let's take a closer look at each type of electronic commerce. 1. Business-to-Consumer (B2C). In B2C ecommerce, a business conducts transactions with a consumer. In the context of ecommerce, B2C is one of the most popular...

Recent research discovered that 90% of UK shoppers use Amazon with over 40% accessing its Prime subscription service. On top of this staggering stat, one-fifth of Amazon shoppers use the service once a week. Yet the dominance of marketplace shopping extends far beyond Amazon. Last year, $1.66 trillion was spent globally on the top 100 online marketplaces. But it’s not just sales volume...

You may have heard about Strong Customer Authentication (SCA), a new requirement under European payment law that, in part, aims to make online and mobile payments more secure. It does so by asking customers to provide additional information to complete their transactions. While SCA will come into effect on 14 September 2019, the UK’s Financial Conduct Authority (FCA) recently announced it will...