SEO

A man is typing on Google search engine from a laptop

Does duplicate content affect SEO on Google?

Camilo Pires February 08, 2021 0 Comments
There is a common misconception that having duplicate content on a website can negatively affect search results. However, Google’s John Mueller has confirmed this is not the case. This blog post will explain all about what he has revealed about Google and Search Engine Optimisation (SEO). Duplicate content is normal Mueller has stated that having duplicate content should not have “a negative...
Categories: SEO
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What you need to know about Google “mobile-first” changes coming in March 2021

Camilo Pires January 16, 2021 0 Comments
Google have confirmed that from March 2021 they will definitely be using ‘mobile-first indexing’ after pushing forward the deadline from September 2020. This blog post will tell you all the key things you need to know about this change. What is mobile first indexing? This is where Google will predominantly use the mobile version for indexing and ranking of content. This is compared to...
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Google confirms a core algorithm update is started to roll out on December 3, 2020

Chris Grant (he/him) December 05, 2020 0 Comments
Google confirmed on the 3rd of December that the third core algorithm update of the calendar year has begun rolling out. A fair amount of time has passed since the last core update, compared to the average time between these types of updates. The last core update rolled out on May 4th. It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Chris Grant (he/him) November 13, 2020 0 Comments
Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Google confirms guest posts, whether paid or free, should use nofollow links

Chris Grant (he/him) June 13, 2020 0 Comments
Back in 2017, Google's John Mueller said, according to SEO Roundtable, that all guest posts on blogs, no matter how often you contribute, should have all links set to "nofollow". This past week he added, even if those links are not paid for - as long as those links can potential pass signals - they should also be nofollowed. Google has previously said guest blogging is okay sometimes and not...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

Chris Grant (he/him) May 10, 2020 0 Comments
As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google’s suggestions on how to avoid Meta Description rewrites

Andy Smart April 07, 2020 0 Comments
Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
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In times of uncertainty, SEO is one thing you shouldn’t cut back on

Andy Smart March 20, 2020 0 Comments
Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister.  Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty.  What is certain, though, is businesses must...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

Chris O'Brien March 17, 2020 0 Comments
You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
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Google linking to competitive third-party services in local search

Andy Smart February 24, 2020 0 Comments
Over the weekend, when people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others. There has been no official statement from Google regarding this change, but it’s believed to be a response to the €1.49 billion fine imposed by European courts for antitrust...
Categories: SEO
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