• Call for Swindon website design
    Call today on 01793 239 239
  • We're here for you weekdays
    from 10am to 4pm
  • 18 years building websites
    in Swindon, Wiltshire

SEO

The latest SEO news from our blog

Looking to boost your website’s visibility and attract more visitors? Our SEO (Search Engine Optimisation) blog is packed with expert insights, practical tips, and the latest updates on how to improve your website’s ranking on search engines like Google and Bing. Whether you’re a small business owner in Swindon or a growing company looking to reach a wider audience, our content covers everything from local SEO and technical optimisation to content strategy and algorithm updates. Stay ahead in the digital game with our regularly updated posts that break down complex SEO topics into easy-to-follow advice. From understanding the impact of core algorithm changes to discovering how social media and SEO work together, our blog is your go-to resource for staying informed and improving your online presence.
SEO
Chris Grant (he/him)

Using local SEO to target customers in your area

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your area, you should start focusing on your local search rankings.

Chris Grant (he/him) 26th October 2018 9:26 am
SEO
Chris Grant (he/him)

Google changes their take on meta descriptions

While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). 

Chris Grant (he/him) 1st June 2018 1:51 pm
SEO
Chris Grant (he/him)

Some of the key benefits of SEO in 2018

Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on

Chris Grant (he/him) 21st May 2018 1:00 am
3-common-seo-myths-debunked.jpg
SEO
Chris O'Brien

3 common SEO myths debunked in 2018

It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? . Here are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.

Chris O'Brien 26th February 2018 11:57 pm
5-reasons-google-search-results-may-vary-dramatically-even-for-identical-searches.jpg
SEO
Chris O'Brien

5 reasons Google search results may vary dramatically, even for identical searches

Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term.

Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are actually quite intentional. While occasionally inconvenient for users, these search results variations can prove much more problematic for businesses and marketers.

Chris O'Brien 25th September 2017 4:00 am
What are social signals, and why are they an increasingly important SEO factor
SEO
Chris O'Brien

What are social signals, and why are they an increasingly important SEO factor

Social signals are the likes, shares, votes, pins, or views people place on Facebook, Twitter, LinkedIn or other social media sites that filter out to the various search engines. 

A search engine's primary aim is to provide high-quality, relevant content to searchers. Search engines, such as Google, judge quality in large part by how frequently a URL is seen throughout the internet, and as more web communication has moved to social media, Google and other search providers have integrated social signals as a ranking signal. 

Chris O'Brien 22nd September 2017 3:09 pm
Our top 10 actionable SEO (Search Engine Optimisation) tips
SEO
Chris O'Brien

Our top 10 small business SEO tips for 2017

In this article I'll cover my top 10 actionable tips to help small businesses and organisations improve on their SEO efforts in 2017. So continue reading and find out how to give your website an SEO boost! 

Chris O'Brien 28th April 2017 8:00 am
Free SEO toolkit: 20+ free tools to help you optimise your website
SEO
Chris O'Brien

Free SEO toolkit: 20+ free SEO and SEM tools to help you optimise your website

Have you ever wanted to check your Google search results page ranking? Or find out who is also ranking for your chosen keywords? If so our new (and free) SEO toolkit, designed to help you perform heavy keyword and competition research, is for you! 

Our free SEO toolkit contains tools to help ensure that your website is configured as perfect as possible for Google and Bing. 

Try out the SEO toolkit today!

Chris O'Brien 16th March 2017 1:24 pm
what-is-nap-why-is-it-essential-for-seo.png
SEO
Jenny Howell

What is NAP and why is it essential for SEO?

NAP stands for Name, Address, Phone Number. NAP is essential for businesses wishing to rank well in the local organic search results, because search engines like

Jenny Howell 3rd January 2017 12:32 am