Ever stumbled across the term “whitepaper” and wondered what it really means? You’re not alone. Whether you’re exploring new software, researching a vendor, or just curious about marketing jargon, whitepapers pop up everywhere. This guide will walk you through exactly what a whitepaper is, why organisations use them, and the different flavours you might encounter. Definition A whitepaper...

Anything 'above zero' is a credit balance. This means if you left us tomorrow - and your bills were up to date - we'd refund you this money to take your balance back to £0. If you're not leaving then this amount will carry over to pay a future invoice. In some cases you may have an "above zero" balance when you are less than a month away from a yearly renewal, as to ensure we have your current...

At O’Brien Media, we often use AI tools to help draft and polish emails more quickly as well as supporting team members, and customers, who may need assistance with understanding messages or need further details, or summaries, of content in emails and online. While these technologies can jump-start your writing and keep your brand voice consistent, they don’t always understand the subtle...