Year: 2025

Man working on an iMac with a WooCommerce dashboard on screen

WooCommerce 10.0 Has Arrived: Plan Your Upgrade Carefully

Chris Grant (he/him) July 16, 2025 0 Comments
Why Your Small Business Should Plan Its Upgrade Carefully WooCommerce 10.0 Release Date: 14 July 2025 WooCommerce 10.0 is now available, delivering major enhancements in accessibility, marketing flexibility and performance. While these improvements promise a smoother shopping experience and richer storefront capabilities, upgrading a live store without proper checks can lead to broken layouts,...
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What Is a Whitepaper?

Ever stumbled across the term “whitepaper” and wondered what it really means? You’re not alone. Whether you’re exploring new software, researching a vendor, or just curious about marketing jargon, whitepapers pop up everywhere. This guide will walk you through exactly what a whitepaper is, why organisations use them, and the different flavours you might encounter. Definition A whitepaper...
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Man in front of Google logo

How Long Does SEO Take to Deliver Results? Insights from Google

Chris Grant (he/him) July 11, 2025 0 Comments
One of the most common questions we hear at O’Brien Media is: “How long will it take for SEO to start working?” In a recent Q&A session, Google’s own experts John Mueller and Martin Splitt explained why timelines can vary so much, and how you can set realistic expectations for your SEO investment. In this post, we’ll dive deeper into their insights, share best practices to speed up...
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What does ‘above zero’ or ‘below zero’ mean on my account balance?

Anything 'above zero' is a credit balance. This means if you left us tomorrow - and your bills were up to date - we'd refund you this money to take your balance back to £0. If you're not leaving then this amount will carry over to pay a future invoice. In some cases you may have an "above zero" balance when you are less than a month away from a yearly renewal, as to ensure we have your current...
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If you’re using AI to compose your emails, we might ask for clarification. Here’s why…

At O’Brien Media, we often use AI tools to help draft and polish emails more quickly as well as supporting team members, and customers, who may need assistance with understanding messages or need further details, or summaries, of content in emails and online. While these technologies can jump-start your writing and keep your brand voice consistent, they don’t always understand the subtle...
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Threads app logo on a smartphone with vibrant THREADS text background

Threads Nears X in Daily Active Users: What It Means for Your Brand

Chris Grant (he/him) July 09, 2025 0 Comments
In a surprising turnaround, Meta’s Threads is fast closing the gap on X (formerly Twitter) when it comes to daily mobile users. According to data from market intelligence provider Similarweb, Threads recorded 115.1 million daily active users in June 2025, representing a 127.8% year-over-year increase. In comparison, X reached 132 million daily actives but saw its growth dip by 15.2% over the...
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