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Chris Grant (he/him) March 14, 2025 A 2 minute read

Google’s 2025 Core Algorithm Update: SEO Strategies to Stay on Top

Google’s March 2025 Core Algorithm Update: What You Need to Know

Google has officially started rolling out its March 2025 Core Algorithm Update, and website owners, digital marketers, and SEO professionals are already seeing significant changes in search rankings. This latest update focuses on improving search quality, reducing low-quality content, and refining Google’s ability to understand content relevance and authority.

What’s Changing in the March 2025 Core Update?

According to Google’s official announcement, this update includes several key improvements:

  1. Enhanced Spam Detection – Google is taking stronger action against spammy, AI-generated, and thin-content websites that do not provide real value to users.
  2. Better Content Understanding – With improved AI models, Google is refining how it assesses content quality, originality, and authority.
  3. Page Experience Still Matters – While Google hasn’t rolled out new page experience metrics, it continues to emphasise fast-loading, mobile-friendly websites with a strong user experience.
  4. E-A-T (Expertise, Authority, Trustworthiness) Is a Bigger Factor – Websites demonstrating expertise and credibility in their fields are likely to see improvements in rankings.
  5. Dealing With AI-Generated Content – While AI-assisted content isn’t penalised outright, Google is prioritising well-researched, high-value content over mass-produced AI-generated material.

How This Affects Your Website

With this update, website owners might notice ranking fluctuations. Some pages may rise, while others drop, depending on how well they align with Google’s new content and quality assessment standards. If you’ve been focusing on original, high-quality content, you could see ranking improvements. However, if your site has low-quality or outdated pages, you might experience traffic drops.

What Should You Do?

If your website has been negatively impacted by the March 2025 Core Update, here are some key actions to take:

  • Review Your Content – Ensure your pages provide original insights, expert opinions, and valuable information.
  • Update Low-Quality Pages – If you have thin, duplicate, or outdated content, consider improving or removing it.
  • Check Your Technical SEO – Ensure your website loads quickly, is mobile-friendly, and provides a seamless user experience.
  • Focus on Authoritative Backlinks – Backlinks from reputable sources can help boost your site’s credibility.
  • Monitor Performance Metrics – Use tools like Google Search Console and Google Analytics to track traffic and ranking changes.

Final Thoughts

The March 2025 Core Algorithm Update is another step in Google’s ongoing effort to refine search quality and combat spam. Businesses that focus on authentic, well-researched, and user-friendly content will continue to thrive.

For more insights on SEO best practices and how O’Brien Media can help optimise your website, feel free to get in touch.

To read more about the update, visit the official Google announcement here: Google Search Status Dashboard.