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Jenny O'Brien July 02, 2025 A 3 minute read

Google’s June 2025 Core Update: What You Need to Know

Google has begun rolling out its June 2025 Core Update, marking another significant change to how search results are ranked. For businesses that depend on visibility in Google’s organic results, these updates can lead to noticeable shifts—some positive, some less so. At O’Brien Media, we’re always on hand to help our customers understand and respond to these changes and their impact of website SEO.

What is a Core Update?

Google’s core updates are broad changes to its search ranking systems. Unlike updates targeting specific spammy practices, core updates are designed to improve the overall quality and relevance of search results. They refine how Google evaluates content, with the goal of better matching users with the information they’re looking for.

For website owners, this often means rankings can fluctuate even if nothing has changed on their site. It’s not about penalties—it’s about Google reassessing content against what it now considers high-quality and helpful.

Key Details About the June 2025 Update

The June 2025 Core Update is described as part of Google’s ongoing work to reward content that demonstrates expertise, authoritativeness, and trustworthiness (often called E-A-T). Google has confirmed that the roll-out will take roughly two weeks to complete, during which time search rankings might be quite volatile.

According to Google, there’s no “fix” for pages that drop in rankings except to continue producing helpful, high-quality content. It’s a good moment to review your site with fresh eyes. Think about what makes your content better than your competitors’, and whether it truly helps your customers.

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Why This Matters for Your Business

Whenever Google rolls out a core update, businesses can see big changes in their search visibility. Even top-ranking pages can lose ground if competitors have improved their content, or if Google’s definition of “helpful” has shifted. This can affect your website traffic, enquiries, and ultimately sales.

It’s why we encourage businesses to take SEO seriously as an ongoing process—not a one-time project. Staying up-to-date with Google’s evolving expectations ensures your website continues to perform well over time.

Our Advice for Navigating the Update

  • Stay Calm: Ranking fluctuations are normal during these roll-outs. Don’t make hasty changes based on a few days of data.
  • Audit Your Content: Look at your most important pages. Are they truly answering users’ questions? Are they original and well-written?
  • Focus on Quality: Google’s own advice is to create helpful, reliable, people-first content. Avoid thin, duplicate, or keyword-stuffed pages.
  • Check Technical SEO: Make sure your site loads quickly, is mobile-friendly, and has no crawling or indexing issues.
  • Get Professional Help: SEO isn’t easy to master alone. Our team at O’Brien Media can help you understand the impact of this update on your site and plan a strategy to improve your search presence.

How O’Brien Media Can Help

We know that algorithm updates can be stressful, especially if they lead to a sudden drop in visibility. Our SEO service is designed to help businesses of all sizes understand these changes, fix any issues, and build a sustainable strategy that keeps them visible in search results for the long term.

If you’re worried about how the June 2025 update might impact you—or just want to strengthen your SEO for the future—get in touch with us today. Let’s make sure your website stays in Google’s good books and continues to attract the customers you need.

Contact us: [email protected] | 01793 239239