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Making the move from Blueprint to Stencil based themes in BigCommerce

Since BigCommerce opened their UK office in 2018 (and indeed before then), they’re making great inroads to the UK market.  A so called “SaaS” based platform (Software as a Service – so they host servers and handle a lot of things such a security and updates so you don’t have to), the provide a decent and scalable platform for small and large ecommerce businesses alike at extremely competitive price points.

BigCommerce have a theme framework engine called Stencil.  Optimised to display a website across a multitude of devices, Stencil has industry best practice baked into it, from design standards to Search Engine Optimisation (SEO) – as well as building in speed and security enhancements.  It allows website developers, such as O’Brien Media, to create engaging and highly customised websites and checkouts, encouraging customers to purchase on any device whilst also allowing the implementation of much stronger SEO.

If you’re using BigCommerce, but are still on the Blueprint theme, you should get in touch with us today to discuss an upgrade.  Built on a rigid codebase, Blueprint is very much a “legacy”, out of date theme.  For instance, not only is Blueprint not fully responsive, but the Stencil upgrade contains many enhancements to configuration so it’s a lot easier to use.

If you operate an e-commerce website, then you should also get in touch – not only to see what BigCommerce can bring to your online store, but to also explore how O’Brien Media can up your e-commerce game.  We are extremely experienced in all things e-commerce, web development and SEO.  You’d be surprised at some of the results we have achieved in the past!