The O’Brien Media Digital Insider Blog

small shopping cart full with coins and a laptop

Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce when customers tell you exactly what they want — but don’t yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool.

Here are our top 5 ways to turn customer wishlists into sales and increase average order value in the process…

Chris Grant (he/him) 31st July 2019 9:53 am

two persons sitting on a sofa, one checking his tablet and another person checking her laptop

Data and Analytics

The ICO has published updated guidance on the use of cookies and similar technologies

On 3 July 2019, the ICO published its updated guidance on the use of cookies and similar technologies. This came shortly after it updated the cookie consent collection mechanism on its own website.

Chris Grant (he/him) 15th July 2019 8:21 pm

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Website Design

Two new site launches for June – Azone Storage and Morley&Co

June was a busy time for us, with two new business website launches, for Azone Storage, and for Morley&Co Certified Chartered Accountants.

Chris Grant (he/him) 9th July 2019 8:07 pm

Business

A fun and successful day at the Southwest Business Expo

At the last minute, well, a week before the event, we decided to exhibit at the Southwest Business Expo at the Steam Museum, Swindon. The event was a great success, we spoke with a whole host of different people representing a diverse range of businesses in Wiltshire and further afield.

Chris Grant (he/him) 8th July 2019 12:03 pm

dark patter with blue background and a white hand

Website Design

What are Dark Patterns and what do they have to do with websites?

Dark Patterns are tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something. This article covers some of the basics and explains why using Dark Patterns on your website is a guaranteed way to lose visitors and destroy trust in your brand.

Chris Grant (he/him) 8th July 2019 9:41 am

Microsoft

The new Outlook on the web is coming, with a modern design, and new features

Microsoft may have been one of the first movers when they acquired Hotmail back in the 1990s, eventually renaming it to Outlook.com after a brief diversion to Windows Live. It’s been updated yet again, with Outlook.com switching to a new look this week after a period of testing and Office 365 Outlook on the web users being given the new look from July 22nd.

Tom Furmanski 6th July 2019 4:39 pm

News

We’ll be at stand 105 at the Southwest Business Expo on 4th July, see you there?

We like last minute decisions and so with less than a week to go before the event we’ve decided that we’ll be exhibiting at Southwest Business Expo, Swindon – stand 105, just before you reach the entrance – and would love to meet you there on the 4th July (this coming Thursday) between 10am and 3pm at Steam Museum

Chris Grant (he/him) 29th June 2019 10:30 am