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Blog topic

Business

Posts from The Digital Insider about business.

Should My Business Have a Second Website? The Case for an Informational Resource Site

Most businesses have one website. It does the job — it tells people who you are, what you do, and how to get in touch. But there’s a strategy that’s quietly gaining traction among forward-thinking businesses, and it’s one we think more of our clients should know about: building a second, separate website dedicated entirely to answering questions about your industry.

Chris Grant (he/him)  · 

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Why we recommend keeping an eye on your email sender reputation (and why O’Brien Media can help)

But when delivery slips, it’s rarely obvious at first. Messages start landing in spam, confirmations go missing, or follow-ups don’t get replies. One of the biggest drivers behind that is your sender reputation – the trust signals mailbox providers (especially Gmail) use to decide where your email should go.

Jenny O’Brien  · 

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Protecting Your Website’s History with the Wayback Machine Link Fixer

The Internet Archive Wayback Machine Link Fixer is a WordPress plugin designed to tackle that problem head-on. It works quietly in the background to combat “link rot” – the gradual decay of links as pages are moved, changed, or taken down – while also building a long-term archive of your content in the Internet Archive’s Wayback Machine.

Jenny O’Brien  · 

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