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Posts from The Digital Insider about google.
Google Discover works differently from traditional search. Instead of responding to a typed query, it proactively shows users articles and stories based on their interests, browsing behaviour, engagement history, and perceived relevance. That makes it a powerful source of traffic — but also one that depends heavily on Google’s internal ranking systems.
Read moreIn 2025, local SEO is crucial for Swindon SMEs aiming to dominate Google Maps and attract high-intent customers. By optimising Google Business Profiles with accurate details, engaging photos, and consistent reviews, alongside a well-structured, fast, and mobile-friendly website, businesses can outra…
Read moreGoogle has flagged a common lazy-loading mistake that could impact your site’s SEO—find out how to optimise image loading for faster performance and better rankings.
Read moreLet’s be honest - most of us think of bots as annoying little things that fill out our contact forms or leave spammy comments. but recent data from Google’s reCAPTCHA service shows just how widespread the problem has become, and if you run a website or handle any kind of online transactions, it’s definitely something to pay attention to.
Read moreWhile keyword-heavy domains might seem like a smart shortcut to boost local SEO rankings, Google’s John Mueller cautions that they often cause businesses to blend in rather than stand out.
Read moreAs a solo entrepreneur or one-person business, you wear every hat—from finance to customer support. SEO can feel like just another chore that never pays off. Before you give up, consider this: it’s often the way SEO is set up, not your lack of skill, that holds you back.
Read moreAt O’Brien Media, we get it: great content is the key to SEO success. Google’s own John Mueller and Martin Splitt recently shared some awesome tips on creating content that works for both your readers and your business. Here’s how you can use their insights on your site.
Read moreOne of the most common questions we hear at O’Brien Media is: “How long will it take for SEO to start working?” In a recent Q&A session, Google’s own experts John Mueller and Martin Splitt explained why timelines can vary so much, and how you can set realistic expectations for your SEO investment.
Read moreIf you’re worried about how the June 2025 update might impact you—or just want to strengthen your SEO for the future—get in touch with us today. Let’s make sure your website stays in Google’s good books and continues to attract the customers you need.
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