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Posts from The Digital Insider about google.
Google updates can cause short-term swings in rankings and traffic, but early figures are rarely the final picture. Here is why it pays to wait, monitor the right data and avoid panic-driven website changes.
Read moreGoogle has begun rolling out its September 2026 spam update. It applies worldwide, covers every language, and Google says the rollout may take up to two weeks to complete.
Read moreGoogle Search Console now provides dedicated reports for AI Overviews and AI Mode, but the figures have limitations. Here is what small business owners should know before drawing conclusions from AI search impressions and positions.
Read moreSearch engines, including Google and Bing, are trying to return useful results to people looking for a business they can trust. A website that is clear, honest and genuinely helpful gives them far better signals than one padded out with pages nobody would choose to read.
Read moreA useful, credible website gives you the best chance of doing that, whether somebody finds you through Google, ChatGPT, a recommendation or a good old-fashioned search for your business name.
Read moreAI search has changed quickly since 2025. Here’s what Microsoft, Bing and Google’s latest guidance means for small businesses, and how to make your website clearer, more trustworthy and easier for AI-powered search tools to understand.
Read moreGoogle has confirmed that its May 2026 core update is now rolling out, which means some websites may see changes in rankings, impressions, clicks and enquiries while the update works its way through Google’s systems.
Read moreGoogle’s March 2026 core update finished rolling out on 8 April after 12 days. If your rankings have shifted, here’s what happened, what it means for your site, and what to do next.
Read moreGoogle has begun rolling out its first spam update of 2026 — and if your website relies on search traffic, it’s worth knowing what’s happening and what it could mean for you.
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