New ICO GDPR guidance: Passwords and encryption in online services and websites

What is required under the GDPR?The latest guidance from the ICO (Information Commissioner's Office) could be relevant to anyone operating a website (whether it's using WordPress, WooCommerce, Drupal or numerous other content management systems.If your website allows users to log in, whether it's staff, volunteers, customers, or the general public, the new guidance needs to be...
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Just like the crisps in your cupboard, your website has a best before date

Think your website might be outdated? Maybe it is. To continue generating leads and increasing sales it’s important to keep up with popular trends and regularly updating the elements of your website. If you notice your conversion rates are slipping, your website design could be the cause. 94% of people say that first impressions matter when they visit a business website, and the design will...
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Vanity metrics vs Actionable metrics – an eCommerce example

Vanity metrics are the numbers make you feel good but can also seriously mislead. Actionable metrics, on the other hand, help you react and take action. Let’s take an online store as an example... Typical vanity metrics: Total signups or total active users: That will automatically rise over time, almost entirely unrelated to what you do. Time spent on product site / number of pages and hits: If...
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The O’Brien Media Website Analytics Service Agreement has been updated

The O'Brien Media Website Analytics Service Agreement has been updated to reflect the requirements of the GDPR. You can access the Website Analytics Service Agreement here, your continued use of the service indicates acceptance of the new service agreement, and the data processing agreement (addendum), which can be read here. We encourage you to read both documents fully so that you understand...
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