Data and Analytics

Vanity metrics vs Actionable metrics – an eCommerce example

Chris Grant (he/him) July 20, 2018 0 Comments
Vanity metrics are the numbers make you feel good but can also seriously mislead. Actionable metrics, on the other hand, help you react and take action. Let’s take an online store as an example... Typical vanity metrics: Total signups or total active users: That will automatically rise over time, almost entirely unrelated to what you do. Time spent on product site / number of pages and hits: If...
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If you’re spending time moving data between different systems you need to read this

Chris O'Brien January 11, 2016 0 Comments
Do you spend time moving data between your e-commerce website and your accounting software? Or is a chunk of your day taken up keeping your mailing list up to date with changes to customer details from your CRM system? If so read on and find out more about how integrating these systems could make your business more productive! Why integrate your business systems and processes? Keeping systems...
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Keep on top of your data with a business data dashboard

Chris O'Brien December 23, 2014 0 Comments
A business data dashboard is an easy to read, one page summary of business information such as sales figures, contact centre performance, or customer growth to name a few. There are many advantages to making your business data available in this way, whether it's to a closed group of key stakeholders or to your whole business through the use of dashboard web apps or real time data shown on TV...
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Are you making the most of your business data?

Andy Smart October 19, 2014 0 Comments
Data quality is a key component of any business.  At its heart, data allows a business to build great and lasting relationships with customers – both internal and external. Building a consistent and holistic view of customers is not easy, however. It’s important to realise the importance of data granularity.  For example, storing a customers name in discrete data fields (title, first name,...
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