The Internet Archive is great, here’s why!

Here at O’Brien Media, we can use the Internet Archive (archive.org) to recover content for your old site for your new website! This blog post will tell you about the advantages of using the service as well as how you can also use the Internet Archive for your own enjoyment! What is the Internet Archive? It is a service where you able to go back to a particular time to view what websites looked...
Read More

The art of a good testimonial

Having a testimonial page is an essential way in which you can showcase how your customers really feel. What’s better than hearing the experience of a customer directly from them? It allows for potential customers to feel more confident about using your services when they see how you have helped others. You can also connect with your audience on an emotional level and help improve your...
Read More

Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
Read More

Did you know you can use a business landline number with WhatsApp?

WhatsApp is arguably one of the most popular messaging apps in the world. With a user base of 1.5 billion across the globe, the Facebook-owned social messaging apps are used for everything from connecting with friends and family living oceans apart to sending and receiving money via WhatsApp Payments, which is still in its nascent stages of deployment, and from getting news updates to getting...
Read More

Guiding twitter users from a public Tweet to a private conversation

When interacting with a customer on Twitter, you might want to take the conversation from the public timeline to a private Direct Message. To make this transition easier, you can include a specially formatted link in a Tweet, and we will automatically transform that link into a simple call-to-action. When a user clicks the call-to-action, they’ll be taken directly into the Direct Message...
Read More

This list of signs it’s time for a new website will blow your mind

Every business needs an effective website. It is the hub of all of your online marketing activities. Without an effective website, you will never see significant results from any online advertising campaign. This list of signs that it’s time for a new website design will blow your mind. 1. Your website design is not generating revenue, sales or leads Your website is not generating any...
Read More

How to install a WordPress plugin – step-by-step guide with pictures

We often get asked how to install a WordPress plugin - here's a 3 step guide that gets straight to the point. This will apply to most plugins - although if you're installing a plugin that needs additional settings or configuration you're best best is to follow the installation instructions from the plugin developer. Anyway, lets get to the guide... Step 1 Log in to your WordPress account and go...
Read More