Mobile searches with the qualifier “for me” have grown over 60%

The fact is, people now want, and expect, information and advice relevant to their needs. People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the...
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Google is showing competitor ads on local business profiles (and you can’t do a thing about it)

Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement Part of Local Campaigns, the ads are designed to drive visits to...
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Leading by example, some SEO & design changes to our blog

You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum‏. No more blog...
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Is your website suffering from Mobile-Unfriendliness?

It’s remarkable to see in 2019, but many websites still seem to treat mobile visitors almost as an afterthought. It’s still not uncommon to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company doesn’t take the time to go over little details. It’s worth...
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Why you should care about your About Us page

Learning how to write an About Us page may seem unimportant at first, but it can offer substantial benefits to your site and brand. By sharing details about your origins, mission, and team, an About Us page provides authenticity and humanizes your brand for visitors. This is an important step in building trust with the people who view your site. A trustworthy website encourages visitors to take...
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Does your website homepage make an impact on your visitors?

Everyday, we see websites that are not fulfilling their full potential. An impactful home page can make such a huge difference to your business and could be a key tool in helping you grow your customer base and take your company into the future. Long gone are the days when you just ‘needed to be online’. In fact, it is thought that around 50% of UK businesses still don’t have a website....
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Top 5 ways to add social media icons to your WordPress blog or website

You work hard to create a professional website with educational content. You don’t want to get buried under all the other sites on the web. That’s where social media comes in handy. If you can create a customer base on Facebook or Twitter they’ll get your updates every day, and you’ll always be top of mind. Better yet, they might even share you work to their follower base. However, you...
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Social media SEO trends heading into 2019

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if you're on social media, your website will generally show above similar businesses who aren't on social media - at least in 2010). In 2014, the same search engine said that social media probably isn’t a ranking factor. "Probably" being the key word...
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Woman speaking into a mobile device to search

Voice search isn’t going away in 2019

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity.  According to predictions by ComScore, 50% of all searches by 2020 will be voice.At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”In 2019, voice search will no longer...
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Using local SEO to target customers in your area

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your...
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