Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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In times of uncertainty, SEO is one thing you shouldn’t cut back on

Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister.  Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty.  What is certain, though, is businesses must...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
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Google linking to competitive third-party services in local search

Over the weekend, when people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others. There has been no official statement from Google regarding this change, but it’s believed to be a response to the €1.49 billion fine imposed by European courts for antitrust...
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Google Site Kit integrates Google tools into your WordPress dashboard

Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard. Google Site Kit was in closed beta for a long time. But as of November 2019, it’s now publicly available to all WordPress users and listed for free at WordPress.org. What is Google Site Kit for WordPress? Google Site Kit helps you connect your...
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What is a landing page and why you should be using them on your website in 2020

In today's digital day and age, search engines are a great tool for boosting your e-commerce website's online visibility and brand reputation. Online visibility also helps improve click-through rates, which are equally key for securing high conversion metrics for your business. Landing pages are often the first impression customers get when they visit your website, so there can't be much room for...
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Google rolls out B.E.R.T Update – What does this mean for your website?

Last week Google began rolling out it’s biggest update since Rankbrain was released back in 2015. Their announcement on their Webmasters blog by vice-head of search Pandu Nayak claims that this update will affect 1 in 10 of all searches so it's pretty major news! What is B.E.R.T and how does it work? B.E.R.T stands for Bidirectional Encoder Representations from Transformers. Sounds...
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How long does it take for a website to show up in Google or Bing search results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your services, selling the best product in the world, or have the coolest website design ever, but it all accounts for nothing if no one knows your website even exists. So, how do you do it? These days, when the Internet has become more ubiquitous...
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Google makes changes to make Review Rich Results more helpful

Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, Google is introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have...
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Google’s change to the “nofollow” link attribute and what it means

This past week Google announced that after 15 years, they plan to make a change to the way they handle the nofollow attribute on links. If you’re a blogger and you’re participating in affiliate programs or doing sponsored posts, you know that the nofollow attribute allows you to safely link to external sites without losing good standing with Google. Google’s news that it is to start...
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