Does duplicate content affect SEO on Google?

There is a common misconception that having duplicate content on a website can negatively affect search results. However, Google’s John Mueller has confirmed this is not the case. This blog post will explain all about what he has revealed about Google and Search Engine Optimisation (SEO). Duplicate content is normal Mueller has stated that having duplicate content should not have “a negative...
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What you need to know about Google “mobile-first” changes coming in March 2021

Google have confirmed that from March 2021 they will definitely be using ‘mobile-first indexing’ after pushing forward the deadline from September 2020. This blog post will tell you all the key things you need to know about this change. What is mobile first indexing? This is where Google will predominantly use the mobile version for indexing and ranking of content. This is compared to...
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Google confirms a core algorithm update is started to roll out on December 3, 2020

Google confirmed on the 3rd of December that the third core algorithm update of the calendar year has begun rolling out. A fair amount of time has passed since the last core update, compared to the average time between these types of updates. The last core update rolled out on May 4th. It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Google confirms guest posts, whether paid or free, should use nofollow links

Back in 2017, Google's John Mueller said, according to SEO Roundtable, that all guest posts on blogs, no matter how often you contribute, should have all links set to "nofollow". This past week he added, even if those links are not paid for - as long as those links can potential pass signals - they should also be nofollowed. Google has previously said guest blogging is okay sometimes and not...
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Want more website exposure? Get set up with Google My Business

Like or loathe them, Google sits right at the top of the list of best search engines. Formed at the very beginning of the “internet revolution”, it’s a search engine that returns the best results that, thanks to some closely guarded algorithms, ensure what’s presented back is relevant to you. Nothing is more relevant than results that are local to the person searching, wherever they...
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Why use a web designer (in Swindon) over a DIY web builder

One of the questions we’re regularly asked when engaging in new projects is what makes us different from so-called “website builders” – web-based software that allow you to create your own website yourself.  What sets O’Brien Media apart?  Why spend the extra money (we don’t deny that yes, we may well be more expensive).  The O’Brien Media ethos When O’Brien Media takes on...
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Bing Webmaster Tools to be fully revamped by July

While a lot of attention is paid to Google and their Search Console service for webmasters, Bing still deserves a look in - after all Bing powers Yahoo search results as well as a lot of other smaller search engines so it's 2 for 1 on the big names when it comes to managing your site's ranking on Microsoft's Bing search engine. Microsoft's Bing team announced Tuesday at SMX London that Bing...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google rolling out a new core algorithm update today (4 May 2020)

Google has today confirmed that “Later today, releasing a broad core algorithm update, as do several times per year. It is called the May 2020 Core Update. guidance about such updates remains as we’ve covered before.” As of 20:50 GMT Google said the rollout has begun. It can take “about one to two weeks to fully roll out,” Google said. Whenever Google updates its search ranking...
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