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Understanding SEO (Search Engine Optimisation) Jargon

Especially for those outside the SEO industry, Search Engine Optimisation, or SEO, can seem like a jargon-filled techie topic. You may have heard of SEO and optimising your website, but you don't want to talk to an expert about it, just because it's confusing!  Nevertheless, SEO is as simple as it sounds, optimizing your website so that search engines will favor it and rank it higher than...
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How Search Engine Results are Calculated

We've all used Google. We're used to typing in a simple word or phrase and getting millions of results across thousands of pages. We even have a name for it. We call them SERPs, or Search Engine Results Pages. Here's what we'll teach you: The way SERPs work Google's algorithm influences search results How organic and paid results differ The SERPs These are the pages that show up after you type a...
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In 2022, what should you watch out for in terms of SEO?

Contents Will Be Sorted By Relatedness And Accuracy Relationship between the query and the content: It will no longer be possible for misleading titles with irrelevant content to appear in the search results. Content with reliable and relevant information is increasingly recognized by Google's algorithm. Expect SEO to be more competitive with high-quality content that is helpful to internet users...
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Google replacing titles in search results with other relevant text

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a...
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Google advise to put ‘unique’ web content ‘above the fold’. What does this mean for you?

In a recent interview, Google’s search advocate John Mueller took part in a recent interview where he advised content to be placed ‘above the fold’. This blog post will highlight what exactly this means and how it affects SEO. What does ‘above the fold’ mean? Above the fold refers to the content that users see as soon as they load up a page without scrolling down. It is important as...
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Googlebot does not click on buttons – how does this affect SEO?

It is now confirmed that Google’s web crawler, Googlebot, does not click and interact with buttons when indexing web pages. This blog post will go into the consequences of this and what you can do to improve SEO instead. Why is this an issue? When Googlebot indexes a page, it uses Googlebot to crawl the page. The issue with this is that anything that is behind a button (such as “see more”)...
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Does duplicate content affect SEO on Google?

There is a common misconception that having duplicate content on a website can negatively affect search results. However, Google’s John Mueller has confirmed this is not the case. This blog post will explain all about what he has revealed about Google and Search Engine Optimisation (SEO). Duplicate content is normal Mueller has stated that having duplicate content should not have “a negative...
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What you need to know about Google “mobile-first” changes coming in March 2021

Google have confirmed that from March 2021 they will definitely be using ‘mobile-first indexing’ after pushing forward the deadline from September 2020. This blog post will tell you all the key things you need to know about this change. What is mobile first indexing? This is where Google will predominantly use the mobile version for indexing and ranking of content. This is compared to...
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Google confirms a core algorithm update is started to roll out on December 3, 2020

Google confirmed on the 3rd of December that the third core algorithm update of the calendar year has begun rolling out. A fair amount of time has passed since the last core update, compared to the average time between these types of updates. The last core update rolled out on May 4th. It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has...
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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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