Google rolls out B.E.R.T Update – What does this mean for your website?

Last week Google began rolling out it’s biggest update since Rankbrain was released back in 2015. Their announcement on their Webmasters blog by vice-head of search Pandu Nayak claims that this update will affect 1 in 10 of all searches so it's pretty major news! What is B.E.R.T and how does it work? B.E.R.T stands for Bidirectional Encoder Representations from Transformers. Sounds...
Read More

How long does it take for a website to show up in Google or Bing search results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your services, selling the best product in the world, or have the coolest website design ever, but it all accounts for nothing if no one knows your website even exists. So, how do you do it? These days, when the Internet has become more ubiquitous...
Read More

Google makes changes to make Review Rich Results more helpful

Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, Google is introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have...
Read More

Google’s change to the “nofollow” link attribute and what it means

This past week Google announced that after 15 years, they plan to make a change to the way they handle the nofollow attribute on links. If you’re a blogger and you’re participating in affiliate programs or doing sponsored posts, you know that the nofollow attribute allows you to safely link to external sites without losing good standing with Google. Google’s news that it is to start...
Read More

Mobile searches with the qualifier “for me” have grown over 60%

The fact is, people now want, and expect, information and advice relevant to their needs. People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the...
Read More

Google is showing competitor ads on local business profiles (and you can’t do a thing about it)

Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement Part of Local Campaigns, the ads are designed to drive visits to...
Read More

Leading by example, some SEO & design changes to our blog

You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum‏. No more blog...
Read More

Is your website suffering from Mobile-Unfriendliness?

It’s remarkable to see in 2019, but many websites still seem to treat mobile visitors almost as an afterthought. It’s still not uncommon to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company doesn’t take the time to go over little details. It’s worth...
Read More

Why you should care about your About Us page

Learning how to write an About Us page may seem unimportant at first, but it can offer substantial benefits to your site and brand. By sharing details about your origins, mission, and team, an About Us page provides authenticity and humanizes your brand for visitors. This is an important step in building trust with the people who view your site. A trustworthy website encourages visitors to take...
Read More

Does your website homepage make an impact on your visitors?

Everyday, we see websites that are not fulfilling their full potential. An impactful home page can make such a huge difference to your business and could be a key tool in helping you grow your customer base and take your company into the future. Long gone are the days when you just ‘needed to be online’. In fact, it is thought that around 50% of UK businesses still don’t have a website....
Read More