On 12th November 2024, Google began rolling out its latest core algorithm update, aiming to improve the relevance and quality of search results. As with previous updates, this change brings significant implications for website owners, marketers, and content creators. In this post we break down what this update involves and how businesses, including those working with O'Brien Media, can adjust to...

In the realm of search engine optimisation (SEO), heading tags (H1, H2, H3, etc.) have often been highlighted as essential elements for both user experience and boosting rankings. However, a recent clarification from Google has offered some valuable insight into their actual influence on search rankings. Google’s View on Heading Tags and Rankings Google’s Search Advocate, John Mueller,...

Google's Decision to Remove How-To Rich Results: What It Means for Small Business SEO In the ever-changing landscape of search engine optimization (SEO), Google's recent announcement about the removal of How-To Rich Results has sent ripples across the digital marketing community. If you're a small business owner relying on these rich results to drive traffic and engagement, you might be wondering...

Hey everyone, Chris here, let's talk about this big shake-up in the digital world. So, Google's just rolled out their August 2023 core search update, and trust me, the internet's buzzing. People are either excited, anxious, or a bit of both. So, what's the deal? Let's break it down and get into the nuts and bolts. What's Under the Bonnet of This Update? First off, Google regularly fine-tunes its...