Google confirms guest posts, whether paid or free, should use nofollow links

Back in 2017, Google's John Mueller said, according to SEO Roundtable, that all guest posts on blogs, no matter how often you contribute, should have all links set to "nofollow". This past week he added, even if those links are not paid for - as long as those links can potential pass signals - they should also be nofollowed. Google has previously said guest blogging is okay sometimes and not...
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Want more website exposure? Get set up with Google My Business

Like or loathe them, Google sits right at the top of the list of best search engines. Formed at the very beginning of the “internet revolution”, it’s a search engine that returns the best results that, thanks to some closely guarded algorithms, ensure what’s presented back is relevant to you. Nothing is more relevant than results that are local to the person searching, wherever they...
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Why use a web designer (in Swindon) over a DIY web builder

One of questions we’re regularly asked when engaging in new projects is what makes us different from so-called “website builders” – web-based software that allow you to create your own website yourself.  What sets O’Brien Media apart?  Why spend the extra money (we don’t deny that yes, we may well be more expensive).  The O’Brien Media ethos When O’Brien Media takes on a...
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Bing Webmaster Tools to be fully revamped by July

While a lot of attention is paid to Google and their Search Console service for webmasters, Bing still deserves a look in - after all Bing powers Yahoo search results as well as a lot of other smaller search engines so it's 2 for 1 on the big names when it comes to managing your site's ranking on Microsoft's Bing search engine. Microsoft's Bing team announced Tuesday at SMX London that Bing...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google rolling out a new core algorithm update today (4 May 2020)

Google has today confirmed that “Later today, releasing a broad core algorithm update, as do several times per year. It is called the May 2020 Core Update. guidance about such updates remains as we’ve covered before.” As of 20:50 GMT Google said the rollout has begun. It can take “about one to two weeks to fully roll out,” Google said. Whenever Google updates its search ranking...
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Google’s suggestions on how to avoid Meta Description rewrites

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
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Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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In times of uncertainty, SEO is one thing you shouldn’t cut back on

Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister.  Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty.  What is certain, though, is businesses must...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

SEO and digital trading optimisation is now more important than ever

You may be surprised to find out that around 73% of online activity is related to searches for local businesses. If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2019, local...
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