Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on your site rank (appear) for specific search terms in search results pages on sites like Bing and Google.
By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by national, regional, or local markets of individuals who are seeking precisely what you offer.
Whether it is a product, a service, a mission or a message that you want to promote, search engine optimisation provides benefits for just about any type of organization that wants to reach people.
Some of the key benefits of SEO include:
Increased visibility among target audiences
SEO is a process focused upon reaching core groups of your target markets by offering information specifically tailored to their needs.
Connect with motivated prospects
SEO is one of the few marketing strategies where your targeted audiences are actively engaged in the process of seeking information about organizations just like yours.
Increased brand recognition & identity
By delivering content that is relevant and easily accessible to consumers, your organizational identity becomes better associated with your mission and core competencies though increased public exposure.
The SEO process is built around achieving your organisations’ strategic marketing and outreach goals, whatever they may be.
With SEO, it is possible to customise a number of targeted campaigns to reach diverse audiences as organisational needs evolve.
SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analyzing search engine position reports, site statistics, visitor conversion rates and other key indicators.