According to Cloudflare’s annual rankings, TikTok has overtaken Google as the most popular domain globally

Google has been dethroned as the world’s most popular domain by TikTok, according to rankings from web security company Cloudflare.

In its report, Cloudflare highlights the domains that gained the most traffic from one year to the next.

Cloudflare ranked Google.com as the top site in its rankings in the previous year, which includes products like Maps, Translate, and News.

As of that time, TikTok ranked 7th.

There is no doubt that TikTok.com will end the year of 2021 with a leap toward the top spot which is now better than Google, Facebook, and other world leading domains.

The following is the complete list of the top 10 most popular domains as of late 2021:

  1. TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

In its description of TikTok’s journey towards becoming the most popular domain in 2021, Cloudflare says:

“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”

Furthermore, Cloudflare’s report lists the most popular social media sites, the most popular e-commerce sites, and the most popular video streaming sites.
 
Amazon topped the list of most popular e-commerce domains for the year, followed by Taobao, Ebay, and Walmart.
 
Netflix, YouTube, and HBOMax dominated the list of most popular video streaming websites. Strangely, Twitch didn’t even make the top ten.

Viewing These Rankings From A Different Perspective

What does this mean for TikTok? Is TikTok now the biggest social media site on the web?

In fact, there is still a very long way to go before it reaches those heights.

It means that TikTok received more traffic than every other domain, according to Cloudflare.

However, that doesn’t mean TikTok has more users than Google or competing social media sites.

According to Insider Intelligence (formerly eMarketer), TikTok has surpassed Snapchat and Twitter in global user numbers, but remains far behind Facebook and Instagram.

As a result, TikTok is the third largest social media platform in the world.

As of 2021, the number of global TikTok users grew by 40.8%. The number of users increased by 59.8% in 2020.

In 2022, Insider Intelligence expects TikTok to see an increase of 15.1% in global users.

Using that estimate, TikTok will hold a 20% share of overall social media users by next year.

These numbers are a good case for adding TikTok to your social media marketing strategy for 2022 if it isn’t already

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