Why eCommerce Stores Should Send Text Messages

One of the most effective ways to reach customers is by text message. Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions.

Sending out an ecommerce SMS campaign can engage users, drive sales, and answer customer questions. Ecommerce SMS campaigns have the potential to increase engagement, drive sales, and answer customer questions.

They are among the most effective communication tools available. The deliverability rate hovers around 100%, and 98% of the messages are opened. There has been steady growth in clickthrough rates at 35%.

The SMS service is reliable because it does not require internet connectivity or special applications, and is built into every smart phone.

In the following paragraphs, we highlight five ways in which SMS can help you increase sales.

1. Mailing List Segmentation

Do you have customers who love apples and others who love bananas? How about customers in the north and others in the south?

Text messages are a convenient way to segment your mailing list and send offers to different groups. Put an end to one-size-fits-all marketing, and build relationships with customers who understand why you send them offers that make sense.

2. Recovering Abandoned Sales

In March 2020, 88% of online shopping carts were abandoned, according to Statista. Those numbers tie up inventory.

Consumers can get SMS reminders when their cart is full. Up to 45% of these messages work, from simple reminders to offers that motivate sales.

3. Reconnect with Customers

It may be inevitable that customers move on, but that’s no reason not to entice them back. Remind them about your offering through SMS. Throughout the year, you can send birthday greetings, anniversary wishes, and holiday wishes to your customers.

4. Develop loyalty

Your loyalty programs can use SMS messages to alert customers when they have earned points, or to offer loyalty discounts.

5. Get Shipping Notifications

Get notified when your customers’ orders ship so you can keep up your sales momentum. Keeping your name in front of your customers will help grow your business.