Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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64% of UK shoppers to take advantage of Black Friday

According to figures from Black Friday Global, 64 percent of shoppers in the UK plan to take advantage of Black Friday sales this year. Hardly surprising when the average discount offered by retailers is a massive 62 percent. As the above chart from Statistica shows, these kind of deals lead the average spend on this day, this year 23 November, to be £300. Retailers, especially those still...
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