Matomo is a full-featured web analytics platform that rivals Google

It’s no surprise, given the prevalence of Google, that many websites – from small blogs to multi-million-pound e-commerce platforms – use Google Analytics, a service that tracks and reports website traffic. There’s no denying it’s an incredibly powerful platform that provides users with real benefits, from gaining an understanding of where visitors are coming from to providing insight...
Read More

3 Reasons why no one replies to your messages anymore…

Has anyone else noticed that there seems to be a marked rise, from even a decade ago, in terms of the regularity and predictability with which all kinds of messages are returned? Because I have. Call me old fashioned (I'm only 35 at the time of writing!), but I always felt that returning messages was important, a sign of reliability, a good thing in business. I always make it a point to return...
Read More

Why do I need a Business Website?

If you operate a business and you don’t have a website yet, you should really consider getting one. Why should you have a business website? The truth of the matter is that you can’t afford not to have one. Your business website can help you generate more clients throughout all aspects of the customer acquisition cycle, such as when a prospective client: Performs a broad internet search for...
Read More