Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Bing Webmaster Tools to be fully revamped by July

While a lot of attention is paid to Google and their Search Console service for webmasters, Bing still deserves a look in - after all Bing powers Yahoo search results as well as a lot of other smaller search engines so it's 2 for 1 on the big names when it comes to managing your site's ranking on Microsoft's Bing search engine. Microsoft's Bing team announced Tuesday at SMX London that Bing...
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Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google rolling out a new core algorithm update today (4 May 2020)

Google has today confirmed that “Later today, releasing a broad core algorithm update, as do several times per year. It is called the May 2020 Core Update. guidance about such updates remains as we’ve covered before.” As of 20:50 GMT Google said the rollout has begun. It can take “about one to two weeks to fully roll out,” Google said. Whenever Google updates its search ranking...
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Google’s suggestions on how to avoid Meta Description rewrites

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
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Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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In times of uncertainty, SEO is one thing you shouldn’t cut back on

Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister.  Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty.  What is certain, though, is businesses must...
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How to write unique and useful articles for your website

Successful writers have one thing in common and that is being able to write persuasive and highly engaging content on a regular basis over time. Every writer or blogger has their own style, though there are some basic pointers for writing unique and useful content that might be worth considering. Below are some principles for writing highly engaging and unique contents: Note that to gain good...
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Google Site Kit integrates Google tools into your WordPress dashboard

Google Site Kit is an official plugin from Google that helps you integrate data and features from multiple Google tools into your WordPress dashboard. Google Site Kit was in closed beta for a long time. But as of November 2019, it’s now publicly available to all WordPress users and listed for free at WordPress.org. What is Google Site Kit for WordPress? Google Site Kit helps you connect your...
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Google rolls out B.E.R.T Update – What does this mean for your website?

Last week Google began rolling out it’s biggest update since Rankbrain was released back in 2015. Their announcement on their Webmasters blog by vice-head of search Pandu Nayak claims that this update will affect 1 in 10 of all searches so it's pretty major news! What is B.E.R.T and how does it work? B.E.R.T stands for Bidirectional Encoder Representations from Transformers. Sounds...
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