Leading by example, some SEO & design changes to our blog

You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum‏. No more blog...
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Is your website suffering from Mobile-Unfriendliness?

It’s remarkable to see in 2019, but many websites still seem to treat mobile visitors almost as an afterthought. It’s still not uncommon to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company doesn’t take the time to go over little details. It’s worth...
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Social media SEO trends heading into 2019

There’s been talk about social media as a ranking factor for a long time. In 2010, Google said social media was a ranking factor (that means if you're on social media, your website will generally show above similar businesses who aren't on social media - at least in 2010). In 2014, the same search engine said that social media probably isn’t a ranking factor. "Probably" being the key word...
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Voice search isn’t going away in 2019

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity.  According to predictions by ComScore, 50% of all searches by 2020 will be voice.At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”In 2019, voice search will no longer...
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Using local SEO to target customers in your area

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, Penguin 4.0 during 2016 and more recent updates throughout 2018, local competition has been heating up fiercely. So, if you are on the lookout for a way to target the customers of your...
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Page speed is now a Google ranking factor for mobile searches

Google have confirmed that the “Speed Update,” as they're calling it, is now a ranking factor for mobile searches: People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that...
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Google changes their take on meta descriptions

While Google has recently been  showing search result snippets featuring long meta descriptions (around 320 characters) over the past few months, Google have once again changed the rules and snippets are now back to their old length (between 150 and 170 characters). Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. However, he doesn't say how long...
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Some of the key benefits of SEO in 2018

Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on your site rank (appear) for specific search terms in search results pages on sites like Bing and Google. By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by national, regional, or local...
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3 common SEO myths debunked in 2018

It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your search engine rankings. However, many factors conflict with others, leaving business owners to question whether or not we should choose one strategy or another. Below...
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Introducing the new Search Console (beta) Message – What is the new Google search console?

In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested. It is likely that we will see new features and tweaks to the new version before the “beta” label goes away. So far, the most...
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