What are Dark Patterns and what do they have to do with websites?

Dark Patterns: Then and Now Dark patterns have been around for as long as we can remember; they aren’t limited to websites and apps, but the term "Dark Pattern" is quite new, coined by Harry Brignull in 2010. An age-old Dark Pattern example For example, some credit card statements boast a 0% balance transfer but don’t make it clear that the percentage will shoot up to a much higher number...
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Micro Interactions – Are you engaging your website visitors?

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them anymore.  We are surrounded by micro interactions, as they are present on every website, app, or program we’re using.By micro interaction, we refer to every task-like engagement of users with their devices, smooth enough to pass unnoticed as the...
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