Brand reputation and growth are significantly impacted by social media. Back in the day, social media platforms were just social platforms. The social media landscape, however, has become more business-centric since the beginning. Different features are available on social networks that can boost your game. Many business owners, however, have biased views about how Twitter, Facebook, Instagram,...

It is unclear what Musk means when he advocates for 'free speech.' What does that entail? Everything is fair game? That didn't take long at all. The world's richest man acquired 9% of Twitter and became its largest shareholder just a few days ago, seemingly out of nowhere. It was actually announced only a few weeks ago. Andrew J. Hawkins, writing at the time for The Verge, said, "So buckle up -...

Original content will now be prioritized over reposts in the app's algorithm. The platform's head, Adam Mosseri, announced Wednesday that Instagram will change its algorithm to promote original content. Mosseri said the change is focused on "the idea of originality." But Mosseri didn't mention that the change is also meant to prevent people from uploading TikToks to Instagram Reels, which must...

Getting the right formula for social media marketing is an ongoing challenge for many businesses. Social media campaigns that stand out from the competition usually require expert knowledge and experience. As a result, you should seriously consider hiring a social media marketing expert or working with a firm that offers managed social media marketing services. Social media is not just about...

Does hashtagging work the way you expect it to? The simple answer is no hashtags do not work at least not in the way you think. As Mosseri said hashtags themselves will not boost your interaction or views simply just by adding them but it does help the algorithm identify what sort of content you’re posting. From what he’s said we can now see that hashtags are more so an aid to boosting your...

It's time to go shopping  on Twitter and Pinterest! The idea of social commerce has come and gone so many times. While both Pinterest and Twitter have failed in their attempts to connect social networks with ecommerce, they have tried again. Skepticism screams that it won't work this time, too.but maybe it will. Ecommerce is changing as we emerge from the pandemic. Remember when people talked...

What motivates people to share on social media? What are your strategies for attracting attention to your brand? According to psychology, it is not that difficult. What Are the Benefits of Social Sharing? A study conducted by The New York Times Insider Group discovered that there are five key reasons people share with others. There is an opportunity for marketers who want to grow their audiences...

Social media is one of the most effective ways to voice your opinion, grow a company or create an interactive audience. This can help you in many ways such as advertising a product or service to your desired target market. The limits its endless! How do I start on social media? First of all you need to pick the platform you are wanting to join and create an account. Once done add a bright...

The one thing that keeps your customers loyal to your company and results in repeat business is customer satisfaction. Social Media is helping companies increase customer satisfaction by 20% when they integrate it into the mix. You can promote customer satisfaction in your own business using these four basic steps. Be Social Nearly two-thirds (or more) of customers used the company's social media...