In 2020 and 2021, social media will be more important than ever as a tool for maintaining instant connections, finding new trends and hobbies, and keeping up with current events. In an unexpectedly rapid digital transformation, brands had to pivot to thrive, and social marketers had to deal with burnout due to an increase in social interactions and messaging demands. Read on to find out the...

As consumers, we mention so many brand names when referring to the products they produce. "Cadburys", "Nando's", "BMW", "Tesco", and others are among the examples we could mention. Product eponymization is the process of generalizing a brand's name. As for brand awareness in general, it plays an integral role. Where does brand awareness come from? In other words, it refers to how well a brand can...

LinkedIn Stories were only introduced last year, but they are already being removed. It did not have the impact that the team at LinkedIn expected. (It follows Twitter also removing the short-lived ‘Fleets’ from their platform too!) This blog post will explain why LinkedIn are removing stories and making this change. What are LinkedIn Stories? LinkedIn Stories were introduced last year. They...

Twitter has announced that they have changed all of their fonts on their platforms to the new ‘Chirp’ font and also updated their colours. What is the new Chirp font? It is a new font that has been entirely developed by Twitter and moves away from the reliance on other typefaces. Twitter’s Derrit DeRouen said in a tweet “Our key objective with this brand refresh is to improve how we...

Nowadays, we all use a form of social media – some of us have had profiles for years that have the most personal of information – from our favourite interests to photos of our loved ones. All of this shared personal data makes it easier for hackers to use tactics such as social engineering to gain access to these pieces of data! This blog post will highlight how a hacker is able to use your...

Facebook has announced some new Messenger-focused updates for developers. This blog post will outline these new tools and how they can help you better interact with customers and improve your business communication. WhatsApp Business API The new WhatsApp Business API will allow customers to receive information about your business directly on WhatsApp. The advantage of this to a business is that...