Important WooCommerce 8.8 Release Update from O’Brien Media

As a steadfast partner in your online business journey, O’Brien Media is committed to keeping you in the loop with the latest developments from the world of WooCommerce. Today, we bring an important update directly from the WooCommerce team that may affect many of our clients and readers.

A Brief Change in Schedule

The eagerly anticipated WooCommerce 8.8, initially slated for release on Tuesday, April 9, 2024, has had its debut gently pushed to the following day, Wednesday, April 10, 2024. This decision, made by the WooCommerce developers, stems from a commitment to uphold the highest standards of quality and stability for its users.

Behind the Decision

A significant part of this delay involves a strategic move back to the platform’s original domain. On April 9, from 08:00 to 11:00 UTC, WooCommerce will transition from back to, encompassing all its subdomains, including the very blog where these updates are shared.

This step back to is primarily in response to the challenges faced following Google’s recent algorithm update. Despite efforts to adapt, the SEO recovery from the initial domain migration to didn’t meet expectations. By returning to, the team aims to solidify and enhance the platform’s search engine presence.

Ensuring a Smooth Transition

To mitigate any potential hiccups during this domain migration and allow for thorough testing post-migration, the WooCommerce team has opted for a cautious approach. Releasing WooCommerce 8.8 on the same day as the migration could introduce unnecessary risks, hence the slight delay.

What This Means for You

O’Brien Media understands the importance of having access to the latest tools and features for your e-commerce operations. With the migration and subsequent release of WooCommerce 8.8, we advise our clients to be prepared for these changes. Rest assured, we will continue to monitor the situation closely and provide updates as they come through this blog.

The patience and understanding of the WooCommerce community are greatly appreciated during this period. These steps are taken with the community’s best interest at heart, ensuring that the platform remains robust, reliable, and ready to support your business needs.

Stay tuned to our blog for any further developments on this matter. Our team at O’Brien Media is here to assist you through these updates and ensure your e-commerce platforms are optimised for success.