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Good Customer Service – Costly or Profitable?

When it comes to customer service business owners always think in terms of cost – i.e. how much will it cost for staff to take telephone calls verses emails, what's the cost of using an 0800 (freephone in the UK) telephone number for customer services and sales? Not enough thought is put into how profitable good customer service can be for any business. For most companies I have to say that the...
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PR & Marketing Basics (ISP’s & Hosting Companies)

  What is PR? First and foremost Public Relations is not, as some would have you believe, an 'art' it's closer to a science and equally it shares some terminology, you have 'formulas' to create a successful campaign, 'subjects' who you target your activities towards, and most importantly you 'experiment' to get the right mix of 'elements' to make your company, brand, service or product a...
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Building Positive Customer Relationships

We all know that building relationships in life is important for personal growth, but not many people translate their relationship building skills to the workplace. Below are some general 'ideas' for building better relationships with your customers, both internal i.e. your colleagues and external i.e. the people paying for your product or service: Get to know your customers, make a note of their...
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