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Good Customer Service – Costly or Profitable?

When it comes to customer service business owners always think in terms of cost – i.e. how much will it cost for staff to take telephone calls verses emails, what's the cost of using an 0800 (freephone in the UK) telephone number for customer services and sales? Not enough thought is put into how profitable good customer service can be for any business. For most companies I have to say that the...
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PR & Marketing Basics (ISP’s & Hosting Companies)

  What is PR? First and foremost Public Relations is not, as some would have you believe, an 'art' it's closer to a science and equally it shares some terminology, you have 'formulas' to create a successful campaign, 'subjects' who you target your activities towards, and most importantly you 'experiment' to get the right mix of 'elements' to make your company, brand, service or product a...
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Building Positive Customer Relationships

We all know that building relationships in life is important for personal growth, but not many people translate their relationship building skills to the workplace. Below are some general 'ideas' for building better relationships with your customers, both internal i.e. your colleagues and external i.e. the people paying for your product or service: Get to know your customers, make a note of their...
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New site for Swindon offers free listings

We just wanted to let you know about a new Swindon focused information website called Swindon.co.uk where you can list your Swindon based business for free (including photo's and a link to your website). You can choose to have an enhanced listing for free if you place a link to Swindon.co.uk on your website homepage (at the bottom of the page is fine).  The site is very new (I only heard about...
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The benefits of business blogging

Improving your search engine position, and adding 'stickiness' to your website is nowhere near as difficult as saying that three times fast! Content on your website is the easiest way to attract visitors through organic (i.e. non paid) search results online.  Most small business owners consider a blog to be beyond their reach through complexity or simply that it would be a waste of time and...
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Taking a look at: Floral Thoughts on Facebook

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...
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Place name data for UK Towns, Cities and Villages with Counties

This is the source data we use for the address auto complete fields in our internal CRM system. It's based on data from various sources and cleansed as far as possible to remove duplicates.  It's ideal to be used with jQuery auto complete fields and we use it pulled from a mySQL database table. There are currently 48,423 records in the attached csv file. This CSV file is offered on an...
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Microformats and Business Websites

Microformats?  First you probably want to know what they are, well the Microformats website describes them as: a way of adding simple markup to human-readable data items such as events, contact details or locations, on web pages, so that the information in them can be extracted by software and indexed, searched for, saved, cross-referenced or combined. 1 So why is support for Microformats...
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When Social Media Goes Awry

Or why you should consider more than just 'posting a status update' when posting a status update! Usually status updates on Facebook can be great for encouraging followers of your brand to interact with you, and at the same time keep your brand in the front of their mind. A major UK hotel chain usually gets this very right, posting interactive status updates and questions on a Friday morning so...
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