‘Microsoft Clarity’ now available to use!

To understand user behaviour and improve your site ranking, analytics is one of the most useful tools! Microsoft has made available their free-to-use analytics product called ‘Clarity’ as part of their Webmaster Tools. This blog post will explain the benefits of using Clarity and how you can enable it. Why use Clarity? Easy to Use Microsoft has designed Clarity so that it is able to be used...
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Why does Google have a verification process for advertising?

Google advertising is a great way to make people aware of your business and the services you offer! In order to ensure that your business is safe and trustworthy, Google requires you to complete a verification process. This blog post will go into detail and help you understand why there is a verification process in place. Advertiser Identity Google will require advertisers to verify their legal...
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NHS Test and Trace in the workplace: for employees

Yesterday, we published a blog post on how NHS Test and Trace affects employers. This blog post will talk about NHS Track and Trace from the point of employees and what they should do if they test positive, as well as the support that is available. What should you do? To limit household mixing, you should continue to work from home if you can. If it is not possible, then you are able to travel...
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NHS Test and Trace in the workplace: for employers

After a rough year of lockdowns, restrictions are finally starting to be lifted. This means that more people will be making the return to work. To ensure that we all remain safe, NHS Test and Trace (which we are probably used to by now!) will remain in use, even in the workplace. This blog post will talk you through how this will affect employers specifically. Precautions that can be taken before...
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What to expect when shops reopen on April 12th 2021

Following another easing of the UK lockdown rules, many high street and department stores are set to reopen their doors on Monday 12th April. Our shopping sprees are set to look a little different in the Covid-era, however, and it's likely you may have some questions about what shopping on the high street will look like next week. Every shopping question answered before you hit the high street......
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Rapid testing available to everyone in England from 9th April

The government has announced that from the 9th of April, everyone in England can access free and regular COVID 19 tests twice a week. As society begins to reopen and people return to work, it is important that we get tested to help stop the spread of the virus. What is happening and why is testing important? Currently, rapid testing has only been available to those most in need – frontline...
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‘Recovery Loan Scheme’ launches today!

The government’s new ‘Recovery Loan Scheme’ to support businesses launches today (6th April). This is a new scheme that ensures that businesses can continue to access any loans and types of finance after existing COVID-19 loan schemes close. Businesses of any size can use the scheme. Finance of up to £10 million per business Can be used for any legitimate business purpose, including growth...
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Googlebot does not click on buttons – how does this affect SEO?

It is now confirmed that Google’s web crawler, Googlebot, does not click and interact with buttons when indexing web pages. This blog post will go into the consequences of this and what you can do to improve SEO instead. Why is this an issue? When Googlebot indexes a page, it uses Googlebot to crawl the page. The issue with this is that anything that is behind a button (such as “see more”)...
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HTTPS now default in Address Bar with new version of Chrome

The new version of Chrome (Chrome 90) will implement a major change in which it is switching to having HTTPS in the address bar by default. This blog post will help you understand why this major change is taking place and why it is important. Why is Google doing this? Google is carrying out this change as the use of HTTPS has increased significantly since 2014. The reason for this is that in...
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