Month: February 2022

Illustrated pattern showing people and icons related to social media sharing, communication, and online engagement.

Viral Content: The Psychology of Social Media Sharing

Dylan Fernandez February 28, 2022 0 Comments
What motivates people to share on social media? What are your strategies for attracting attention to your brand? According to psychology, it is not that difficult. What Are the Benefits of Social Sharing? A study conducted by The New York Times Insider Group discovered that there are five key reasons people share with others. There is an opportunity for marketers who want to grow their audiences...
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Trends in eCommerce to Watch – Direct to Consumer (D2C)

Dylan Fernandez February 25, 2022 0 Comments
There is a statistic you probably have heard: the pandemic accelerated the shift to ecommerce by five years. While the transition is underway, it is difficult to imagine a smooth shakeout that has gone smoothly. The stock of Shopify, the company at the forefront of the ecommerce bust, has seen a 60% decline from recent highs due to a combination of technological (Facebook's faltering ad business)...
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cubes with Social media icons

What’s the Deal with Social Media?

Kyle Fernandez-Taylor February 22, 2022 0 Comments
Social media is one of the most effective ways to voice your opinion, grow a company or create an interactive audience. This can help you in many ways such as advertising a product or service to your desired target market. The limits its endless! How do I start on social media? First of all you need to pick the platform you are wanting to join and create an account. Once done add a bright...
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eCom@One Podcast with Richard Hill featuring Dylan Fernandez

Chris Grant (he/him) February 21, 2022 0 Comments
This eCommerce podcast is raw, honest and damn right insightful, as Richard at eComOne chats to some of the leading minds in eCommerce (including our Dylan 😉) Take a listen to Ep 96 - Dylan Fernandez: Overcoming the Biggest Technical Challenges in Your eCommerce Store We have become trusted partners with eComOne since Dylan encountered them at a BigCommerce event a few months ago. In this...
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Wholesale is a great way to sell your e-Commerce products!

Dylan Fernandez February 18, 2022 0 Comments
Most entrepreneurs underestimate the benefits that a wholesale channel can bring to their eCommerce business or that brick and mortar wholesale businesses are better suited to implement wholesale pricing. However, any eCommerce business, big or small, can sell wholesale to both consumers and retailers. As opposed than selling only at retail price, the standard price at which a consumer will...
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payment options

BNPL refunding late fees

Dylan Fernandez February 17, 2022 0 Comments
After the watchdog identified potentially unclear terms and conditions, some buy now, pay later customers could get refunded. Customers who were charged late payment fees by Clearpay, Laybuy, and Openpay will receive a refund voluntarily in specific circumstances. The Financial Conduct Authority (FCA) asked firms offering buy now, pay later to be more clear with their terms. As a result of some...
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