Trends in eCommerce to Watch – Direct to Consumer (D2C)
There is a statistic you probably have heard: the pandemic accelerated the shift to ecommerce by five years. While the transition is underway, it is difficult to imagine a smooth shakeout that has gone smoothly. The stock of Shopify, the company at the forefront of the ecommerce bust, has seen a 60% decline from recent highs due to a combination of technological (Facebook's faltering ad business)...
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