Instagram Grid Format Update: New Image Sizes & Ratios You Need to Know Instagram’s latest update has introduced a significant change to the way images appear in the grid: taller, portrait-oriented posts are now supported - we've started using this format on our own Instagram account, @obrienmediauk. While this change brings exciting new possibilities for showcasing your content, it’s...
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On January 16 and 17, 2025, the SEO community experienced significant disruptions as numerous SEO tools reported outages and data inconsistencies. These issues were traced back to unexpected changes implemented by Google, which led to widespread challenges for digital marketers and SEO professionals. The Incident Unfolds During these two days, several popular SEO platforms, including rank and...
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When your website encounters a technical issue, resolving the problem is just the first step. To prevent similar incidents in the future and improve your website’s resilience, conducting a Post-Incident Review (PIR) is essential. This article explains what a PIR is, why it matters, and how O’Brien Media integrates this practice into our services to maintain reliable websites for our clients....
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Marvell Academy offers over 30 years’ experience within the hairdressing industry which includes teaching in an Ofsted grade one college and working in local salons. Marvell Academy came to O'Brien Media in need of a new website, that was easy to update, and gave them the freedom to express themselves online.
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Creating effective content for your sales funnel is essential to guide potential customers from initial awareness to a confident purchase decision. At O’Brien Media, we believe that tailoring your content to address the unique needs of your audience at each stage is the foundation of a successful marketing strategy. Here’s a detailed guide to creating engaging content for every step of the...
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In 2025, digital marketing is more data-driven than ever. With the rise of privacy-focused platforms, cookie restrictions, and increasing user awareness around data collection, businesses have had to adapt their tracking and attribution methods to ensure accurate campaign performance insights. This makes UTM parameters as essential as ever for marketers. UTM (Urchin Tracking Module) parameters...
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