Year: 2025

How Elementor Empowers Businesses to Take Control of Their Website Content

Chris Grant (he/him) September 12, 2025 0 Comments
One of the biggest frustrations we hear from new clients is that they can’t update their websites without waiting on a developer – or worse, paying every time they want to make a tiny change. That’s where Elementor comes in. It’s a game-changer for business owners who want more control over their online presence without needing to write a single line of code. What is Elementor? Elementor...
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A clean and modern flat lay of a creative workspace featuring a smartphone displaying an Instagram post focused on authentic content without hashtags. Surrounded by a laptop, coffee cup, notebook, and a small potted plant, the setup is bathed in soft natural light, creating a fresh and professional vibe.

Are Hashtags Dead on Instagram? Why SEO and Authenticity Now Matter Most

Chris Grant (he/him) September 10, 2025 0 Comments
For years, hashtags were the go-to tactic for growing reach on Instagram. From #ThrowbackThursday to #InstaGood, businesses and creators relied on them to get their content seen by more people. But in 2025, the landscape has shifted. Hashtags aren’t driving discovery in the way they once did. Instead, Instagram has become more like a search engine — one that rewards well-optimised content,...
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“Cannot send email” and “not valid email address” error on iOS

If you are experiencing problems sending email from an iOS device (iPhone, iPad, etc) with an error headed "Cannot Send Email" and error message of " is not a valid email address and has been rejected by the server. The message has been placed in your Outbox." then you may need to set up SMTP Authentication, to log into your email account before sending emails. Please see our support article...
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How to Enable SMTP Authentication for Sending Emails

SMTP authentication is essential for securing your outgoing email and ensuring it is delivered successfully. Most modern email clients support SMTP authentication, and it's a necessary step for sending emails via mail.obrienmedia.co.uk. What is SMTP Authentication? SMTP authentication (or SMTP AUTH) is a process that email clients use to log in to an SMTP server before sending emails. It helps to...
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What Happens When Your Website Goes Down – and How We Prevent It

Chris Grant (he/him) September 09, 2025 0 Comments
Your website going offline isn’t just an inconvenience – it can cost you leads, sales, and customer trust. Whether you run an eCommerce store or a brochure site, unexpected downtime can damage your reputation and leave you scrambling to get back online. That’s why at O’Brien Media, we focus on prevention – not just fixing issues, but making sure they don’t happen in the first place....
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Instagram’s New Repost Feature: What It Means for Your Business

Chris Grant (he/him) September 08, 2025 0 Comments
Instagram has just launched its new Repost feature—and if your business is active on the platform, this could be a big moment to tap into fresh organic reach without relying on paid ads. At its core, the Repost feature allows users to share feed posts and Reels directly to their own main feed, not just their Stories or DMs. This means your content can now appear in someone else’s profile grid...
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