Just because your business is small doesn’t mean that you can’t compete with the big boys and girls and, when it comes to running your small business like a big business, the first thing you need to do is focus on communication, both online via social media, websites, and email and offline via telephone and print marketing.
Communications Strategy: First and foremost, come up with a plan. What are your aims and objectives? How will you achieve these? Start with what your core message is and work forward to how you’re going to get this message out to your potential customers.
Branding: Your business needs a strong brand identity; something your clients or potential clients can identify with that will form the basis for every message, online and offline, sent out by your business.
Phone: Yes, just because you are a “small” business doesn’t mean you need to settle for mobile phones, services such as Skype can give your business a local telephone number and you’ll find your customers much more willing to call you!
Website: If you don’t have a website, you do not exist! Business is moving online and if you aren’t, you are lagging behind your competitors. Your website is your window on the world, if customers can’t see what you’re offering they’ll browse on by.
- Social Media: Even if you hate it, your business needs to be on Facebook. Social media has the ability to put a face to your business and allows you to communicate on a more personal level with your customers. This is especially important for small businesses and new start-ups. Twitter, Google+ and LinkedIn are also a must for pretty much any business.