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Understanding SEO: A must-read for business owners in Swindon

As a small business owner in Swindon, you want to ensure that your website is easily discoverable by potential customers online. That’s where SEO comes in. Here are some SEO basics to help you get started:


Keywords are the terms that people search for on search engines like Google. By including relevant keywords on your website, you’re more likely to show up in search results when people search for those keywords. However, it’s important not to overuse keywords or use irrelevant keywords, as this can actually hurt your website’s ranking.

Meta descriptions

Meta descriptions are the brief snippets of text that appear underneath a website’s title on search engine results pages. They provide a summary of what the page is about and can entice people to click through to your website. Make sure your meta descriptions accurately reflect the content on the page and include relevant keywords.


Search engines like Google prioritize websites with high-quality, original content. Make sure your website has useful, engaging content that provides value to your audience. This can include blog posts, videos, infographics, and more.


Backlinks are links from other websites to your website. They’re important because they signal to search engines that your website is authoritative and trustworthy. However, not all backlinks are created equal. Backlinks from high-quality, relevant websites are more valuable than backlinks from low-quality, irrelevant websites.

By implementing these SEO basics, you can improve your website’s visibility on search engines and attract more potential customers to your business. And if you need help with SEO, O’Brien Media offers SEO services in Swindon to help your website rank higher on search engines. Contact us today to learn more!

What else can O’Brien Media help with…

In addition to our SEO services, O’Brien Media also offers a range of other digital marketing services to help your small business succeed online. These include:

  1. Website design and development: A well-designed website that is easy to navigate, mobile-friendly, and optimized for search engines is essential for any small business. Our team can help you create a website that represents your brand and meets your business goals.
  2. Social media marketing: Social media is a powerful tool for reaching new customers and building brand awareness. We can help you develop and execute a social media strategy that engages your audience and drives results.
  3. Content marketing: High-quality, engaging content can help you attract and retain customers. We can help you develop a content marketing strategy that positions your business as an authority in your industry.

At O’Brien Media, we understand that every business is unique, which is why we offer customized solutions tailored to your specific needs and goals. Whether you need help with SEO, website design, social media marketing, PPC advertising, or content marketing, we have the expertise and experience to help your business succeed online.

So, if you’re a small business owner in Swindon looking to improve your online presence, contact O’Brien Media today to learn more about our digital marketing services!

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