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Tracking will be more difficult in Europe under Google

In response to EU privacy violations, Google offers the option to reject all cookies! Starting in France, the new feature will be rolled out across Europe The pop-up consent message has been redesigned to make accepting or rejecting cookies equally easy. Anyone using Google Search or visiting YouTube in Europe while signed out or in incognito mode will see a new cookie consent option to choose...
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Multitask Unified Model

MUM update: What does the future hold for SEOs?

Could MUM be Google's next step towards becoming a semantic search engine? Discover how MUM may affect SEO in the future Multitask Unified Model is a new technology for Google launched in May 2021. In fall 2021, the forthcoming rollout was announced, and the technology was explained in more detail. Using artificial intelligence or natural language understanding and processing, MUM answers complex...
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French watchdog says Google Analytics poses data privacy risks

Google Analytics, the world's most popular web analytics tool, could give U.S. intelligence services access to French website users' data, France's watchdog said Thursday. The data privacy regulator -- one of the most prominent and influential in Europe -- decided the U.S. tech giant hadn't taken sufficient steps to ensure data privacy when data was transferred between Europe and the U.S....
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A Guide to Getting Google My Business Right

It is estimated that over 95% of people learn more about local businesses online than any other method? When local consumers are searching for services in your area, you want to make sure your business appears. A Google My Business listing is beneficial to businesses of any size. With it, you can manage your online presence and attract clients when they're nearby your business. A Google My...
Categories: GMB
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The UK is becoming an increasingly important market for Google

Google has been established in the UK for almost two decades. The company has more than 6,400 employees and hired almost 700 people last year. Additionally, Google strengthened their commitment to the UK by laying a new subsea cable in 2021, called Grace Hopper, that runs between the US and the UK. In keeping with its long-term commitment to the UK, the Silicon Valley giant has now purchased the...
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Google link spam update now live after 2-week delay

Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see, it took an additional two weeks to complete – a total of four weeks. Why did...
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Google Photos unlimited cloud storage ends today! What this means for you?

As of today (1st June), Google have announced that their unlimited cloud storage for Google Photos will end! This blog post will detail why these changes are taking place and how this affects you. Why are Google making these changes? Google are removing the unlimited free cloud storage for Photos, in favour of their new Google One subscription service. Google One is a subscription-based cloud...
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Why does Google have a verification process for advertising?

Google advertising is a great way to make people aware of your business and the services you offer! In order to ensure that your business is safe and trustworthy, Google requires you to complete a verification process. This blog post will go into detail and help you understand why there is a verification process in place. Advertiser Identity Google will require advertisers to verify their legal...
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HTTPS now default in Address Bar with new version of Chrome

The new version of Chrome (Chrome 90) will implement a major change in which it is switching to having HTTPS in the address bar by default. This blog post will help you understand why this major change is taking place and why it is important. Why is Google doing this? Google is carrying out this change as the use of HTTPS has increased significantly since 2014. The reason for this is that in...
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No more personalised ad tracking on Chrome, say Google

Google has announced that it will no longer be using third-party cookies when tracking individual users across the web on their Chrome browser. They have said that digital advertising practices had to “evolve”. This article will give you an overview of what this means for you. What difference will this make to you? Third-party cookies allow for you to be tracked and ‘followed’ across the...
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