The UK is becoming an increasingly important market for Google

Google has been established in the UK for almost two decades. The company has more than 6,400 employees and hired almost 700 people last year. Additionally, Google strengthened their commitment to the UK by laying a new subsea cable in 2021, called Grace Hopper, that runs between the US and the UK. In keeping with its long-term commitment to the UK, the Silicon Valley giant has now purchased the...
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TikTok replaces Google as top domain

According to Cloudflare's annual rankings, TikTok has overtaken Google as the most popular domain globally Google has been dethroned as the world's most popular domain by TikTok, according to rankings from web security company Cloudflare. In its report, Cloudflare highlights the domains that gained the most traffic from one year to the next. Cloudflare ranked Google.com as the top site in its...
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In 2022, what should you watch out for in terms of SEO?

Contents Will Be Sorted By Relatedness And Accuracy Relationship between the query and the content: It will no longer be possible for misleading titles with irrelevant content to appear in the search results. Content with reliable and relevant information is increasingly recognized by Google's algorithm. Expect SEO to be more competitive with high-quality content that is helpful to internet users...
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Google replacing titles in search results with other relevant text

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a...
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Google link spam update now live after 2-week delay

Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see, it took an additional two weeks to complete – a total of four weeks. Why did...
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Google advise to put ‘unique’ web content ‘above the fold’. What does this mean for you?

In a recent interview, Google’s search advocate John Mueller took part in a recent interview where he advised content to be placed ‘above the fold’. This blog post will highlight what exactly this means and how it affects SEO. What does ‘above the fold’ mean? Above the fold refers to the content that users see as soon as they load up a page without scrolling down. It is important as...
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Google Photos unlimited cloud storage ends today! What this means for you?

As of today (1st June), Google have announced that their unlimited cloud storage for Google Photos will end! This blog post will detail why these changes are taking place and how this affects you. Why are Google making these changes? Google are removing the unlimited free cloud storage for Photos, in favour of their new Google One subscription service. Google One is a subscription-based cloud...
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Why does Google have a verification process for advertising?

Google advertising is a great way to make people aware of your business and the services you offer! In order to ensure that your business is safe and trustworthy, Google requires you to complete a verification process. This blog post will go into detail and help you understand why there is a verification process in place. Advertiser Identity Google will require advertisers to verify their legal...
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Googlebot does not click on buttons – how does this affect SEO?

It is now confirmed that Google’s web crawler, Googlebot, does not click and interact with buttons when indexing web pages. This blog post will go into the consequences of this and what you can do to improve SEO instead. Why is this an issue? When Googlebot indexes a page, it uses Googlebot to crawl the page. The issue with this is that anything that is behind a button (such as “see more”)...
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HTTPS now default in Address Bar with new version of Chrome

The new version of Chrome (Chrome 90) will implement a major change in which it is switching to having HTTPS in the address bar by default. This blog post will help you understand why this major change is taking place and why it is important. Why is Google doing this? Google is carrying out this change as the use of HTTPS has increased significantly since 2014. The reason for this is that in...
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