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Google replacing titles in search results with other relevant text

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a...
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Google link spam update now live after 2-week delay

Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see, it took an additional two weeks to complete – a total of four weeks. Why did...
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Google advise to put ‘unique’ web content ‘above the fold’. What does this mean for you?

In a recent interview, Google’s search advocate John Mueller took part in a recent interview where he advised content to be placed ‘above the fold’. This blog post will highlight what exactly this means and how it affects SEO. What does ‘above the fold’ mean? Above the fold refers to the content that users see as soon as they load up a page without scrolling down. It is important as...
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Google Photos unlimited cloud storage ends today! What this means for you?

As of today (1st June), Google have announced that their unlimited cloud storage for Google Photos will end! This blog post will detail why these changes are taking place and how this affects you. Why are Google making these changes? Google are removing the unlimited free cloud storage for Photos, in favour of their new Google One subscription service. Google One is a subscription-based cloud...
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Why does Google have a verification process for advertising?

Google advertising is a great way to make people aware of your business and the services you offer! In order to ensure that your business is safe and trustworthy, Google requires you to complete a verification process. This blog post will go into detail and help you understand why there is a verification process in place. Advertiser Identity Google will require advertisers to verify their legal...
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Googlebot does not click on buttons – how does this affect SEO?

It is now confirmed that Google’s web crawler, Googlebot, does not click and interact with buttons when indexing web pages. This blog post will go into the consequences of this and what you can do to improve SEO instead. Why is this an issue? When Googlebot indexes a page, it uses Googlebot to crawl the page. The issue with this is that anything that is behind a button (such as “see more”)...
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HTTPS now default in Address Bar with new version of Chrome

The new version of Chrome (Chrome 90) will implement a major change in which it is switching to having HTTPS in the address bar by default. This blog post will help you understand why this major change is taking place and why it is important. Why is Google doing this? Google is carrying out this change as the use of HTTPS has increased significantly since 2014. The reason for this is that in...
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No more personalised ad tracking on Chrome, say Google

Google has announced that it will no longer be using third-party cookies when tracking individual users across the web on their Chrome browser. They have said that digital advertising practices had to “evolve”. This article will give you an overview of what this means for you. What difference will this make to you? Third-party cookies allow for you to be tracked and ‘followed’ across the...
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Does duplicate content affect SEO on Google?

There is a common misconception that having duplicate content on a website can negatively affect search results. However, Google’s John Mueller has confirmed this is not the case. This blog post will explain all about what he has revealed about Google and Search Engine Optimisation (SEO). Duplicate content is normal Mueller has stated that having duplicate content should not have “a negative...
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What you need to know about Google “mobile-first” changes coming in March 2021

Google have confirmed that from March 2021 they will definitely be using ‘mobile-first indexing’ after pushing forward the deadline from September 2020. This blog post will tell you all the key things you need to know about this change. What is mobile first indexing? This is where Google will predominantly use the mobile version for indexing and ranking of content. This is compared to...
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