Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
Read More

Google confirms guest posts, whether paid or free, should use nofollow links

Back in 2017, Google's John Mueller said, according to SEO Roundtable, that all guest posts on blogs, no matter how often you contribute, should have all links set to "nofollow". This past week he added, even if those links are not paid for - as long as those links can potential pass signals - they should also be nofollowed. Google has previously said guest blogging is okay sometimes and not...
Read More

Want more website exposure? Get set up with Google My Business

Like or loathe them, Google sits right at the top of the list of best search engines. Formed at the very beginning of the “internet revolution”, it’s a search engine that returns the best results that, thanks to some closely guarded algorithms, ensure what’s presented back is relevant to you. Nothing is more relevant than results that are local to the person searching, wherever they...
Read More
Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
Read More
results-driven-seo-services-from-our-swindon-based-local-search-experts.jpg

Google rolling out a new core algorithm update today (4 May 2020)

Google has today confirmed that “Later today, releasing a broad core algorithm update, as do several times per year. It is called the May 2020 Core Update. guidance about such updates remains as we’ve covered before.” As of 20:50 GMT Google said the rollout has begun. It can take “about one to two weeks to fully roll out,” Google said. Whenever Google updates its search ranking...
Read More
5-reasons-google-search-results-may-vary-dramatically-even-for-identical-searches.jpg

Let customers know your special hours for May on Google My Business

When your business has an irregular schedule, like holidays or special events, you can enter special hours in advance to let customers know when you’re open via the special opening hours option on Google My Business (and Google Maps). If you haven't updated your hours, we recommend that you do. Google may call you to make sure they’re accurate. Visit Google My Business Help to learn more...
Read More
5-reasons-google-search-results-may-vary-dramatically-even-for-identical-searches.jpg

Google search commands to refine searches and become a Google Pro

Google Search has built-in commands to help users refine their queries and find more relevant results. Here are some you can utilize next time the results you’re seeing aren’t very useful: Search for an exact match: Put a word or phrase inside quotes. Combine searches: Put “OR” between each search query. Exclude words from search results: Put – in front of a word you want to leave...
Read More

Google just gave Chrome users a great reason to stay with the browser

Google has given Chrome users plenty of reasons to quit its browser recently, including controversial changes, security problems, data concerns and rivals offering greater privacy. But now Google has introduced a great reason to stay. After a surprise release U-turn last month, Google has now rolled out Chrome 81 and it brings a wide roll-out of ‘Tab Groups’, the company’s biggest...
Read More

Google’s suggestions on how to avoid Meta Description rewrites

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
Read More

Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
Read More