Our top 10 actionable SEO (Search Engine Optimisation) tips

Google Search algorithm update and Search Console data lag

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...
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Google rolling out a new core algorithm update today (4 May 2020)

Google has today confirmed that “Later today, releasing a broad core algorithm update, as do several times per year. It is called the May 2020 Core Update. guidance about such updates remains as we’ve covered before.” As of 20:50 GMT Google said the rollout has begun. It can take “about one to two weeks to fully roll out,” Google said. Whenever Google updates its search ranking...
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Let customers know your special hours for May on Google My Business

When your business has an irregular schedule, like holidays or special events, you can enter special hours in advance to let customers know when you’re open via the special opening hours option on Google My Business (and Google Maps). If you haven't updated your hours, we recommend that you do. Google may call you to make sure they’re accurate. Visit Google My Business Help to learn more...
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Google search commands to refine searches and become a Google Pro

Google Search has built-in commands to help users refine their queries and find more relevant results. Here are some you can utilize next time the results you’re seeing aren’t very useful: Search for an exact match: Put a word or phrase inside quotes. Combine searches: Put “OR” between each search query. Exclude words from search results: Put – in front of a word you want to leave...
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Google just gave Chrome users a great reason to stay with the browser

Google has given Chrome users plenty of reasons to quit its browser recently, including controversial changes, security problems, data concerns and rivals offering greater privacy. But now Google has introduced a great reason to stay. After a surprise release U-turn last month, Google has now rolled out Chrome 81 and it brings a wide roll-out of ‘Tab Groups’, the company’s biggest...
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Google’s suggestions on how to avoid Meta Description rewrites

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...
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Google says don’t disable your site, even during temporary closure

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can...
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Google My Business removes features due to Coronavirus

Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. “During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical...
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Google My Business advises businesses affected by Coronavirus to update their listings

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of the Google My Business support pages...
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Google linking to competitive third-party services in local search

Over the weekend, when people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others. There has been no official statement from Google regarding this change, but it’s believed to be a response to the €1.49 billion fine imposed by European courts for antitrust...
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