Google homepage on the screen under a magnifying glass.

Unpacking Google’s March 2024 Algorithm Update

In March 2024, Google implemented a significant update to its Core Web Vitals, shifting from the First Input Delay (FID) metric to the new Interaction to Next Paint (INP). This move, aimed at refining how user interactions and website responsiveness are measured, marks a pivotal change in the landscape of search engine optimisation and website performance evaluation. Understanding the Shift The...
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Google Sites Shutdown: Why Your Business Needs a Website Now More Than Ever

Google has brought the era of Google Sites to a close, signalling a shift that leaves many businesses without an online home. As these sites turn off in March 2024, with redirects only operational until 10 June 2024, the message is clear: the need for a dedicated, robust website for your business has never been more urgent. This is where O'Brien Media steps in, offering an essential lifeline for...
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Google homepage on the screen under a magnifying glass.

Google’s Jan/Feb 2024 Indexing Glitch: The Impact and Moving Forward

In recent developments, Google has acknowledged a technical glitch causing significant indexing delays for newly published web content, casting a shadow over the visibility of fresh materials on the internet. This hiccup, starting on January 31st, has stirred concerns among content creators and publishers, especially those whose outreach and engagement heavily depend on the timeliness of their...
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Google office entrance

Decoding Google’s October 2023 Core Algorithm Update

Understanding Google's October 2023 Core Algorithm Update At O’Brien Media, we always strive to keep our readers updated with the latest in the digital world. This month, we're diving into Google's recent announcement - the rollout of its "October 2023 Core Update." A Glimpse into the Update Google has unveiled its third core algorithm update for the year, following the updates in March and...
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Google homepage on the screen under a magnifying glass.

Google to Remove How-To Rich Results

Google's Decision to Remove How-To Rich Results: What It Means for Small Business SEO In the ever-changing landscape of search engine optimization (SEO), Google's recent announcement about the removal of How-To Rich Results has sent ripples across the digital marketing community. If you're a small business owner relying on these rich results to drive traffic and engagement, you might be wondering...
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Google office entrance

Navigating Google’s August 2023 Core Search Update: A Briefing from O’Brien Media

Hey everyone, Chris here, let's talk about this big shake-up in the digital world. So, Google's just rolled out their August 2023 core search update, and trust me, the internet's buzzing. People are either excited, anxious, or a bit of both. So, what's the deal? Let's break it down and get into the nuts and bolts. What's Under the Bonnet of This Update? First off, Google regularly fine-tunes its...
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Why Websites with Review Ratings Shine in Search Results

In today's digital age, online reviews and ratings play a significant role in shaping consumer decisions. When it comes to search engine results pages (SERPs) on Google, websites with star review ratings often stand out from the competition. In this blog post, we'll explore why websites with review ratings displayed in search results tend to perform better, how they can positively impact your...
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Unravelling the Enigma: Google Explains Why Your Small Business Homepage Isn’t Indexed

In today's digital landscape, establishing a robust online presence is vital for small businesses to thrive. However, you may encounter a perplexing situation where your homepage fails to get indexed by search engines, particularly Google. In this blog post, we'll unravel the reasons behind this mystery and provide insights into Google's explanations specifically tailored to small businesses like...
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Enhancing SEO with Chat-Based Search and AI: A Game-Changer for Small Businesses

In the fast-paced world of digital marketing, staying ahead of the curve is vital for small businesses seeking to boost their online visibility. The emergence of chat-based search and the integration of artificial intelligence (AI) into search engines like Bing are poised to transform the landscape of search engine optimization (SEO). In this blog post, we'll explore the game-changing potential...
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The Demise of Google Domains: Adapting to a Changing Landscape

As a leading web design agency in the Southwest of England, we feel the need to revisit the recent news of Google Domains shutting down and the implications it carries. This abrupt closure, followed by the sale of Google Domains to Squarespace, raises significant concerns regarding the future of various Google products and services. In this blog post, we will delve into the potential implications...
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