Google rolls out B.E.R.T Update – What does this mean for your website?

Last week Google began rolling out it’s biggest update since Rankbrain was released back in 2015. Their announcement on their Webmasters blog by vice-head of search Pandu Nayak claims that this update will affect 1 in 10 of all searches so it's pretty major news! What is B.E.R.T and how does it work? B.E.R.T stands for Bidirectional Encoder Representations from Transformers. Sounds...
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Google Chrome announces roll-out of mixed content blocking, beginning January 2020

The Google Security Team has announced a timeline for when Chrome will begin blocking mixed content by default in order to ensure that HTTPS browsing is more secure. Mixed content refers to HTTPS pages that load resources, such as images, videos, stylesheets, and scripts, over HTTP. The gradual rollout will begin with Chrome 79, which is scheduled for release in December 2019. The browser...
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How long does it take for a website to show up in Google or Bing search results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your services, selling the best product in the world, or have the coolest website design ever, but it all accounts for nothing if no one knows your website even exists. So, how do you do it? These days, when the Internet has become more ubiquitous...
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Searches starting “should I …” have grown over 65% in the past two years

Customers are researching early and often Today, people look to their phones for almost everything—from booking a restaurant to browsing for a new jacket, to learning about their digital banking options. They are looking for ideas and advice, researching every decision they make—no matter how small. For example, Google have found that mobile searches with the qualifier "should I ..." have...
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Gmail has (finally) released a much awaited Dark Mode

Yes. Gmail’s Dark Mode is finally here. Google has announced its coveted email client can now be used with the lights turned off, so you'll be able to sort through a cluttered inbox in Dark Mode – making the app easier on tired eyes. What’s more, the fresh aesthetic should also help boost battery life on smartphones with an OLED panel – perfect for anyone who checks their emails far more...
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Google makes changes to make Review Rich Results more helpful

Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, Google is introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have...
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Google’s change to the “nofollow” link attribute and what it means

This past week Google announced that after 15 years, they plan to make a change to the way they handle the nofollow attribute on links. If you’re a blogger and you’re participating in affiliate programs or doing sponsored posts, you know that the nofollow attribute allows you to safely link to external sites without losing good standing with Google. Google’s news that it is to start...
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Mobile searches with the qualifier “for me” have grown over 60%

The fact is, people now want, and expect, information and advice relevant to their needs. People have realized that by being more specific in how they search, they can more quickly get to the information they’re looking for. A specialized pair of running shoes is one example. Shampoo for a certain type of hair is another. In fact, mobile searches for “shampoo for ____” are up 130% over the...
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Google is showing competitor ads on local business profiles (and you can’t do a thing about it)

Google has been slowly ramping local search monetisation over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughly two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement Part of Local Campaigns, the ads are designed to drive visits to...
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A new look for Google Mobile Search (May 2019)

Google's goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web have changed drastically—from the proliferation of images and video to the availability of 3D objects you can now view in AR.Google's search results page has changed too over the years, to help...
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