Enhancing SEO with Chat-Based Search and AI: A Game-Changer for Small Businesses

In the fast-paced world of digital marketing, staying ahead of the curve is vital for small businesses seeking to boost their online visibility. The emergence of chat-based search and the integration of artificial intelligence (AI) into search engines like Bing are poised to transform the landscape of search engine optimization (SEO). In this blog post, we'll explore the game-changing potential...
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The Demise of Google Domains: Adapting to a Changing Landscape

As a leading web design agency in the Southwest of England, we feel the need to revisit the recent news of Google Domains shutting down and the implications it carries. This abrupt closure, followed by the sale of Google Domains to Squarespace, raises significant concerns regarding the future of various Google products and services. In this blog post, we will delve into the potential implications...
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The Acquisition of Google Domains by Squarespace: A Shift in Simplicity and Freedom

In a surprising move, Google Domains, renowned for its ease of domain management and basic "landing page" style website creation, has agreed to be acquired by Squarespace. The potential consequences of this acquisition have left businesses uncertain about the future of their websites. O'Brien Media shares the concern that customers might be coerced into using Squarespace's website builder, losing...
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Embrace the Future: Google Analytics 4 Replaces Universal Analytics

In the ever-evolving digital landscape, data plays a crucial role in understanding user behaviour and making informed business decisions. For years, Google Analytics has been the go-to tool for analysing website performance and gaining insights into audience engagement. However, as technology advances and consumer expectations evolve, Google has introduced a new and more powerful analytics...
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How to Get Your Website Indexed Faster: A Guide to Quality and Popularity

Key Factors Include Quality & Popularity One of the most important aspects of SEO is getting your website indexed by Google. To rank well in search engine results, your website must first be included in Google's index. But how long does it take for Google to index a new website? And what factors affect the speed of indexing? According to a recent article from Search Engine Journal, the time...
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Internet Cookies Google

Tracking will be more difficult in Europe under Google

In response to EU privacy violations, Google offers the option to reject all cookies! Starting in France, the new feature will be rolled out across Europe The pop-up consent message has been redesigned to make accepting or rejecting cookies equally easy. Anyone using Google Search or visiting YouTube in Europe while signed out or in incognito mode will see a new cookie consent option to choose...
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Multitask Unified Model

MUM update: What does the future hold for SEOs?

Could MUM be Google's next step towards becoming a semantic search engine? Discover how MUM may affect SEO in the future Multitask Unified Model is a new technology for Google launched in May 2021. In fall 2021, the forthcoming rollout was announced, and the technology was explained in more detail. Using artificial intelligence or natural language understanding and processing, MUM answers complex...
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French watchdog says Google Analytics poses data privacy risks

Google Analytics, the world's most popular web analytics tool, could give U.S. intelligence services access to French website users' data, France's watchdog said Thursday. The data privacy regulator -- one of the most prominent and influential in Europe -- decided the U.S. tech giant hadn't taken sufficient steps to ensure data privacy when data was transferred between Europe and the U.S....
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Google office entrance

The UK is becoming an increasingly important market for Google

Google has been established in the UK for almost two decades. The company has more than 6,400 employees and hired almost 700 people last year. Additionally, Google strengthened their commitment to the UK by laying a new subsea cable in 2021, called Grace Hopper, that runs between the US and the UK. In keeping with its long-term commitment to the UK, the Silicon Valley giant has now purchased the...
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Google logo sign

Google link spam update now live after 2-week delay

Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny Sullivan said via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” But as you can see, it took an additional two weeks to complete – a total of four weeks. Why did...
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