Why Custom Elementor Pages Outperform External Link List Services

Why Using Custom Elementor Pages on Your Website Is Better Than External Link List Services for Social Media Links

Many businesses turn to third-party services like Linktree or similar external link list platforms to display a collection of important links. While these platforms might seem convenient, creating a custom Elementor page on your website offers a far more effective and versatile solution. Here’s why opting for a custom page is a smarter choice for your business.

1. Consistent Branding and Control

External link list platforms often offer limited design options, making it difficult to maintain a consistent brand image. While you might be able to upload a logo or adjust the colours, you’re still confined to the platform’s overall template. On the other hand, creating a link page with Elementor on your own website gives you complete control over the design. You can fully customise the page to reflect your brand’s identity, ensuring a seamless experience for your visitors from social media to your website.

A custom Elementor page also keeps users within your digital environment rather than directing them to an external site. This helps avoid breaking the user journey, making it more likely that visitors will explore additional content on your website.

At O’Brien Media, we specialise in designing these types of custom, easily editable pages using Elementor, so you can maintain and update your link page with ease, keeping it in line with your business needs and campaigns.

2. SEO Advantages

One of the most significant drawbacks of using external link list services is the missed opportunity for SEO benefits. When users click on a link from your social media and are directed to a third-party platform, that traffic never hits your own website, so you don’t benefit from the increase in visitors.

By using WordPress and creating a custom Elementor page, you can ensure that all traffic from your social media profiles goes directly to your website. This can positively impact your search engine rankings, as the increased traffic helps search engines recognise your site’s popularity and relevance. Keeping users on your website also increases the chances of them exploring other areas, such as your services or blog posts, boosting engagement and conversions.

3. In-Depth Analytics and Insights

Using third-party services to host your links means sacrificing the ability to track user behaviour effectively. While these platforms may offer basic analytics, they don’t provide the comprehensive insights that you can gain from using tools like Google Analytics on your own website.

With a custom Elementor page hosted on your site, you have access to a wealth of data about how visitors interact with your content. You can track which links are clicked the most, how long users stay on the page, and what actions they take next. This detailed information is invaluable for refining your digital strategy and making informed decisions about future campaigns.

4. Enhanced Security and Trust

In an age where online security is a growing concern, users are often hesitant to click on links that take them to unfamiliar third-party websites. A custom Elementor page hosted on your own domain adds a layer of trust and security for your audience, as they know they are interacting directly with your business.

Additionally, by keeping users on your website, you maintain control over security features like SSL encryption, further enhancing their confidence in your site’s safety.

5. No Restrictions and Complete Flexibility

One of the major limitations of external link list platforms is the restrictions they place on the number of links you can include, or the design options available—unless you pay for premium features. With a custom Elementor page, you have no such limitations. You can add as many links as you need, as well as additional elements like videos, images, or custom calls to action, making your page more engaging and informative.

Elementor’s drag-and-drop interface also makes it incredibly easy to update your link page. Whether you want to highlight a new blog post, promote a special offer, or showcase a recent project, you can make updates in minutes. At O’Brien Media, we can help you set up a fully customisable and editable Elementor link page that you can manage without any technical expertise.

Conclusion

While external link list services might offer a quick fix, they don’t provide the long-term benefits that a custom Elementor page can offer. From enhanced branding and user experience to SEO improvements and in-depth analytics, using your own website to host a link page is a more strategic choice. Plus, with the flexibility and ease of Elementor, creating and updating your link page becomes a straightforward task.

At O’Brien Media, we specialise in creating custom WordPress websites and Elementor pages that are fully tailored to your business’s needs. If you’re ready to take your digital presence to the next level, we’re here to help you get started.